Fatima Gomez
Senior Digital Marketing Manager | Metro Manila, Philippines
Professional Overview
Fatima Gomez is a seasoned Senior Digital Marketing Manager with over 10 years of experience driving impactful digital marketing strategies for leading consumer brands. Her expertise spans integrated marketing, consumer acquisition, and data-driven campaign optimization across diverse digital channels.
Experience Summary
Current Role
As the Senior Digital Marketing Manager at Kenvue, Fatima is responsible for leading the company's digital marketing initiatives. In this role, she oversees the development and execution of comprehensive digital marketing campaigns, leveraging a data-driven approach to maximize reach, engagement, and conversions. Fatima's strategic leadership has contributed to significant growth in Kenvue's online presence and customer acquisition.
Career Progression
Prior to her current role, Fatima served as the Integrated Consumer Connections Manager - Acquisition at Reckitt, where she spearheaded innovative digital marketing strategies that drove a 25% increase in customer acquisition over a two-year period. Earlier in her career, she held positions as a Client Solutions Manager (Facebook) at PRO Unlimited, a Senior Digital Media Planner/Buyer at MediaCom, and a Digital Media Planner/Buyer at both MediaCom and McCann Worldgroup. Throughout her career, Fatima has demonstrated a proven track record of delivering measurable results and driving digital transformation for her clients.
Academic Background
Fatima holds a Bachelor of Science in Marketing from the University of the Philippines, where she graduated cum laude.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer partnerships
- Data analysis and performance optimization
- Integrated marketing campaign coordination
- Cross-functional collaboration and stakeholder management
Professional Impact
Fatima has a reputation for spearheading innovative digital marketing initiatives that drive tangible business results. At Reckitt, she developed a highly effective consumer acquisition strategy that leveraged targeted digital advertising and personalized content, resulting in a 25% increase in new customer sign-ups. Her expertise in leveraging data-driven insights has enabled her to continuously optimize campaign performance and maximize ROI for her clients.
Conclusion
With her extensive digital marketing expertise, strong analytical capabilities, and proven track record of success, Fatima Gomez is poised to make a significant impact in her role as the Senior Digital Marketing Manager at Kenvue. Her dedication to delivering measurable results and driving digital transformation make her a valuable asset to any organization.
