Fatou Sy

Directrice Communication & RSE, GIM UEMOA

Professional Overview

Fatou Sy is a seasoned communications and corporate social responsibility (CSR) professional with over 20 years of experience in the industrial and marketing sectors. As the Directrice Communication & RSE at GIM UEMOA, she is responsible for leading the company's strategic communication initiatives and driving its CSR efforts to create a positive social and environmental impact.

Experience Summary

Current Role

As the Directrice Communication & RSE at GIM UEMOA since 2024, Fatou oversees the development and implementation of the company's communication strategy, ensuring consistent and effective messaging across various channels. She also spearheads the organization's CSR program, aligning it with the company's values and stakeholder expectations. Under her leadership, GIM UEMOA has strengthened its brand reputation and solidified its position as a socially responsible industry leader.

Career Progression

Prior to her current role, Fatou held various positions within GIM UEMOA, including Communication & Event Manager, Marketing & Event Manager, and Responsable Evènementiel. She has demonstrated a consistent track record of driving successful communication and event-based initiatives, contributing to the company's growth and market positioning. Fatou also gained valuable experience in the sales and communication functions at Société Africaine d'Impression Industrielle and as a Chef de pub at McCann Erickson Senegal.

Academic Background

Fatou holds a relevant academic background, though specific details are not provided in the given information.

Areas of Expertise

• Strategic communication and brand management

• Corporate social responsibility (CSR) program development and implementation

• Event planning and execution

• Marketing and sales support

• Stakeholder engagement and relationship management

Professional Impact

Under Fatou's leadership, GIM UEMOA has strengthened its communication efforts, resulting in increased brand visibility and improved stakeholder relationships. Her CSR initiatives have also contributed to the company's positive social and environmental impact within the local community.

Conclusion

With her extensive experience in the communication and CSR domains, Fatou Sy is a valuable asset to GIM UEMOA. Her strategic vision, coupled with her proven track record of successful project delivery, positions her as a key contributor to the company's continued growth and industry leadership.