Favour Martins-Leye

Senior Product Manager (Product Lead - Direct to Consumer)
Lagos, Nigeria

Professional Overview

Favour Martins-Leye is an experienced Senior Product Manager with a strong track record of driving successful product development and customer-centric innovation. As the Product Lead for the Direct to Consumer business at Reliance Health, she is responsible for spearheading the strategy, roadmap, and execution of cutting-edge digital health solutions that empower consumers to take control of their wellbeing.

Experience Summary

Current Role

Senior Product Manager (Product Lead - Direct to Consumer), Reliance Health (2024-01-01 to Present)

Leads the strategic vision and product roadmap for Reliance Health's direct-to-consumer digital health offerings, aligning with the company's overall business objectives.

Oversees the end-to-end product lifecycle, from ideation and design to development, testing, and launch, ensuring seamless user experiences and measurable business impact.

Collaborates cross-functionally with engineering, design, marketing, and customer success teams to drive innovation, optimize product performance, and address evolving customer needs.

Leverages data-driven insights and customer feedback to make informed decisions, continuously enhance product features, and deliver high-value solutions.

Represents the voice of the customer within the organization and advocates for their interests, driving product enhancements that increase user engagement and retention.

Career Progression

Lead Product Manager, Dot (2022-08-01 to 2024-01-01)

Spearheaded the development and launch of Dot's flagship mobile application, a comprehensive digital health platform for consumers.

Collaborated with cross-functional teams to define the product vision, roadmap, and feature prioritization, aligning with business objectives and user needs.

Analyzed user data, market trends, and competitive insights to inform product strategy and drive continuous improvements.

Effectively communicated product updates and roadmaps to key stakeholders, including executive leadership and cross-functional teams.

Product Specialist, TEFY Corp. (2022-04-01 to 2022-09-01)

Provided subject matter expertise and technical support to the product team, contributing to the development and enhancement of TEFY's digital health solutions.

Participated in user research, usability testing, and feedback analysis to identify pain points and opportunities for product optimization.

Assisted in the creation of product documentation, user guides, and training materials to ensure seamless customer experiences.

Academic Background

Favour holds a Bachelor of Science (B.Sc.) degree in Computer Science from the University of Lagos, where she graduated with distinction.

Areas of Expertise

Product strategy and roadmap development

Digital health and consumer-facing product management

User-centric design and experience optimization

Cross-functional collaboration and team leadership

Data-driven decision making and performance analysis

Agile project management and software development life cycle

Professional Impact

Spearheaded the successful launch of Dot's flagship mobile application, driving user acquisition and engagement within the first year.

Implemented data-driven product enhancements that resulted in a 25% increase in user retention and a 15% improvement in customer satisfaction scores.

Recognized as a high-potential leader, selected to serve as the Product Lead for Reliance Health's direct-to-consumer business, a critical growth initiative for the organization.

Conclusion

Favour Martins-Leye is a passionate and results-driven Senior Product Manager with a proven track record of delivering impactful digital health solutions. Her deep industry expertise, customer-centric approach, and strong cross-functional leadership abilities make her a valuable asset in driving product innovation and business growth. Favour is poised to continue making significant contributions to the evolving landscape of digital healthcare.