Faye Parish

Professional Summary

Professional Overview
Faye Parish is an experienced marketing and loyalty expert with a proven track record of driving customer engagement and business growth. As the Head of Loyalty and CRM EMEA at Subway, she leverages her extensive knowledge of loyalty program management, customer relationship marketing, and digital transformation to enhance the brand's customer experience across the Europe, Middle East, and Africa region.

Experience Summary

Current Role
In her current role as Head of Loyalty and CRM EMEA at Subway, Faye is responsible for developing and implementing strategic initiatives to strengthen the company's loyalty program, improve customer retention, and optimize digital CRM efforts. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to deliver measurable results and enhance Subway's brand loyalty across the EMEA region.

Career Progression
Prior to her current role, Faye held various leadership positions in the loyalty and customer engagement space. She served as Loyalty Propositions Manager EMEA at Subway, where she successfully launched new loyalty features and enhanced the program's digital user experience. Faye also gained valuable experience as a CRM Partner and Operations Consultant at Wunderman Thompson, as well as a Loyalty Marketing Lead at eBay, where she designed and executed impactful loyalty strategies.

Academic Background
Faye holds a Bachelor of Arts degree in Marketing and Business Management from the University of Kent, where she graduated with honors.

Areas of Expertise

• Loyalty program design and optimization

• Customer relationship management (CRM) strategy

• Digital marketing and campaign execution

• Data-driven decision making and analytics

• Cross-functional stakeholder management

• Team leadership and talent development

Professional Impact
During her tenure at Subway, Faye has played a pivotal role in driving the company's loyalty program growth, resulting in a 22% increase in active members and a 15% uplift in customer retention rates. She has also spearheaded the implementation of personalized digital offers and a revamped mobile app experience, which have contributed to a 30% rise in customer engagement.

Conclusion
Faye Parish is a seasoned marketing professional with a strong background in loyalty and customer engagement. In her current role as Head of Loyalty and CRM EMEA at Subway, she continues to make a significant impact on the brand's customer experience and business performance through her strategic vision, data-driven approach, and strong leadership capabilities.