Federico Casserly
VP of Revenue, Payflow (YC S21)
Professional Overview
Federico Casserly is an accomplished revenue executive with extensive experience driving growth and expansion strategies for dynamic technology companies. As the VP of Revenue at Payflow, he is responsible for leading the company's revenue generation efforts, overseeing sales, business development, and go-to-market initiatives.
Experience Summary
Current Role
In his current role as VP of Revenue at Payflow, a fintech startup backed by Y Combinator, Federico is spearheading the company's revenue strategy and scaling its commercial operations. He is responsible for building and managing a high-performing sales team, establishing strategic partnerships, and driving the adoption of Payflow's innovative payment solutions among target customers.
Career Progression
Prior to joining Payflow, Federico held several key roles at Goin, a financial technology startup, where he led the company's expansion efforts as Head of Expansion and was instrumental in driving its marketing and business development initiatives as Head of Marketing & Biz Dev. He also brings valuable experience from his time at Mercado Libre, the leading e-commerce platform in Latin America, where he held various business development and sales analysis positions, including managing the Mercado Pago Partner Program.
Academic Background
Federico holds a bachelor's degree in Business Administration from the University of Belgrano in Argentina, where he specialized in Marketing and International Business.
Areas of Expertise
- Revenue growth and scaling strategies
- Sales team leadership and optimization
- Strategic partnership development
- Fintech and e-commerce industry knowledge
- Data-driven marketing and customer acquisition
- Business development and expansion
Professional Impact
Throughout his career, Federico has demonstrated a track record of driving measurable revenue growth and fostering strategic partnerships. At Goin, he spearheaded the company's expansion efforts, leading to a significant increase in customer acquisition and revenue. At Mercado Libre, he played a crucial role in growing the Mercado Pago Partner Program, contributing to the platform's overall success.
Conclusion
With his proven expertise in revenue generation, strategic partnership development, and industry-specific knowledge, Federico Casserly is well-positioned to drive Payflow's continued growth and solidify its position as a leading player in the fintech ecosystem.
