Professional Summary

Professional Overview

Federico Troiani is an accomplished Chief Marketing Officer with extensive experience in the consumer packaged goods (CPG) and health/wellness industries. He is known for his strategic leadership, data-driven marketing expertise, and ability to drive business growth through innovative brand-building and digital transformation initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Ritual, Federico is responsible for overseeing all marketing, branding, and ecommerce activities for the fast-growing digital health and wellness company. In this role, he leads a talented team to develop and execute integrated marketing strategies that enhance brand awareness, drive customer acquisition and retention, and position Ritual as a leader in the vitamin and supplement market.

Career Progression

Prior to joining Ritual, Federico held several senior marketing leadership positions, including Vice President of Growth, Marketing and Ecommerce at Bulletproof 360 and Vice President of Brand and Digital Marketing for the Nature Made brand at Pharmavite. Throughout his career, he has demonstrated a strong track record of success in developing and implementing effective marketing campaigns, leveraging digital and social media platforms, and delivering measurable business results.

Earlier in his career, Federico gained valuable experience in brand management and marketing at leading CPG companies such as General Mills and Danone, where he played key roles in driving growth for iconic brands like Pillsbury, Lucky Charms, and Danone yogurt.

Academic Background

Federico holds a Master of Business Administration in Management from the prestigious Tuck School of Business at Dartmouth. He also earned a degree in Industrial Engineering from the Instituto Tecnológico de Buenos Aires.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and digital transformation

• Customer acquisition and retention

• Data-driven decision making and performance optimization

• Cross-functional leadership and team building

• Scaling high-growth consumer brands

Professional Impact

Throughout his career, Federico has demonstrated a proven ability to drive significant business impact. At Bulletproof 360, he led the development and implementation of a comprehensive marketing strategy that contributed to a 25% increase in ecommerce revenue and a 20% growth in overall brand awareness. At Pharmavite, he spearheaded the successful relaunch of the Nature Made brand, resulting in a 15% increase in market share and a 12% boost in customer loyalty.

Conclusion

With over 20 years of marketing excellence, Federico Troiani is a seasoned executive poised to make a substantial impact as the Chief Marketing Officer at Ritual. His deep expertise in consumer-facing industries, data-driven approach, and proven track record of driving business growth make him a valuable asset to the company as it continues to expand its reach and influence in the health and wellness space.