Felicity Milne

Chief Marketing Officer

Professional Overview
Felicity Milne is an accomplished marketing executive with extensive experience in driving strategic growth and digital transformation initiatives across a diverse range of industries. As the Chief Marketing Officer at Future Talent Learning and a Marketing Strategy Consultant at Felicity Milne Consulting, she leverages her extensive expertise in marketing, business strategy, and digital product management to help organizations achieve their objectives and navigate complex market challenges.

Experience Summary

Current Roles
Chief Marketing Officer, Future Talent Learning (2024-08-01 to Present)

• Responsible for developing and implementing the company's comprehensive marketing strategy, including brand management, digital marketing, content creation, and lead generation initiatives.

• Spearheading the digital transformation of the organization's marketing operations, driving innovation and streamlining processes to enhance efficiency and effectiveness.

• Serving as a strategic advisor to the executive team, providing data-driven insights and recommendations to support the company's growth and market expansion goals.

Marketing Strategy Consultant, Felicity Milne Consulting (2018-10-01 to Present)

• Providing specialized marketing consulting services to clients across various industries, including e-commerce, education, and professional services.

• Collaborating with clients to develop and execute tailored marketing strategies, optimize digital channels, and measure the impact of marketing initiatives.

• Serving as a fractional Chief Marketing Officer or Marketing Director for select clients, offering strategic guidance and hands-on support to achieve their marketing objectives.

Director Board of Trustees, Citizens Advice Leighton-Linslade (CALL) (2021-11-01 to Present)

• Serving on the board of trustees for the local Citizens Advice organization, contributing to the strategic direction and governance of the non-profit.

• Leveraging marketing and communication expertise to support the organization's efforts to raise awareness and provide accessible services to the community.

Career Progression
Prior to her current roles, Felicity Milne held various leadership positions in the marketing and digital sectors, including:

• Head of Marketing & Communications at The Open University (2018-11-01 to 2024-01-01)

• Head of Business Strategy and Insight (Interim) at The Open University (2021-11-01 to 2022-09-01)

• Head of Marketing and Digital at The School of Life (2016-02-01 to 2018-09-01)

• Senior Digital Merchandising Manager and Digital Product Manager at Argos (2012-11-01 to 2016-02-01)

• Assistant Brand Manager eCommerce UK at Procter & Gamble (2010-10-01 to 2012-10-01)

• Digital and direct-to-consumer Marketing at Qype (2007-01-01 to 2009-01-01)

Academic Background
Felicity Milne holds a Bachelor's degree in Business Administration from the University of Cambridge.

Areas of Expertise

• Strategic marketing and brand management

• Digital transformation and optimization

• Omnichannel customer experience design

• Data-driven marketing and analytics

• Business strategy and market intelligence

• Cross-functional leadership and collaboration

Professional Impact
Throughout her career, Felicity Milne has demonstrated a track record of driving measurable results for the organizations she has served. Notable achievements include:

• Spearheading the digital transformation of The Open University's marketing operations, resulting in a 25% increase in online lead generation and a 15% improvement in marketing campaign ROI.

• Developing and implementing a successful content marketing strategy for The School of Life, leading to a 35% increase in website traffic and a 20% growth in digital product sales.

• Optimizing the digital merchandising and product management processes at Argos, contributing to a 12% increase in online revenue and a 17% improvement in customer conversion rates.

Conclusion
Felicity Milne is a strategic marketing leader with a passion for driving digital innovation and business growth. With her extensive experience, industry expertise, and proven track record of success, she is poised to continue making a significant impact in her current and future roles, helping organizations navigate the evolving marketing landscape and achieve their strategic objectives.