Felipe Adonay

Head of Business Intelligence

Manaus, Amazonas, Brazil

Professional Overview
Felipe Adonay is an accomplished business intelligence and marketing professional with a proven track record of driving data-driven decision making and digital transformation. As the Head of Business Intelligence at One Publicidade, he leverages his expertise in analytics, strategic planning, and cross-functional collaboration to help organizations unlock the power of their data and achieve their business objectives.

Experience Summary

Current Role
As the Head of Business Intelligence at One Publicidade, Felipe is responsible for leading the company's data-driven initiatives, including developing and implementing robust business intelligence strategies, overseeing the collection and analysis of key performance metrics, and translating data insights into actionable recommendations. Under his guidance, the organization has been able to enhance its decision-making processes, optimize marketing campaigns, and improve overall operational efficiency.

Career Progression
Prior to his current role, Felipe held several leadership positions in the fields of marketing, product management, and digital communications. As the Coordenador de Comunicação at Aegea Saneamento e Participações S.A., he spearheaded the company's digital strategy and content marketing efforts, resulting in increased brand awareness and customer engagement. His previous experience as a Product Manager at Bemol Digital and a Coordenador de Marketing | Trade at brMalls has equipped him with a deep understanding of the retail and e-commerce industries, allowing him to drive innovative solutions and deliver measurable business impact.

Academic Background
Felipe holds a Bachelor's degree in Business Administration from UniNorte - Laureate International Universities, where he graduated with distinction. During his academic journey, he also gained valuable experience through internships at reputable organizations such as Philips.

Areas of Expertise

• Business Intelligence and Data Analytics

• Digital Transformation and Technology Integration

• Strategic Planning and Execution

• Cross-functional Collaboration and Team Leadership

• Marketing and Communications Strategies

• Product Management and Innovation

Professional Impact
Throughout his career, Felipe has demonstrated a keen ability to leverage data-driven insights to drive business growth and enhance operational efficiency. At Aegea Saneamento e Participações S.A., he spearheaded the implementation of a comprehensive digital communications strategy that led to a 25% increase in website traffic and a 30% improvement in social media engagement. As a Product Manager at Bemol Digital, he played a pivotal role in the launch of a new e-commerce platform, resulting in a 15% increase in online sales.

Conclusion
With a diverse background in business intelligence, marketing, and product management, Felipe Adonay is a strategic and data-driven leader who is committed to helping organizations navigate the ever-evolving business landscape. In his current role as the Head of Business Intelligence at One Publicidade, he continues to make a significant impact by transforming data into actionable insights and driving sustainable growth for the company and its clients.