Felipe Drago

Latam Senior HCP Marketing Manager

Professional Overview
Felipe Drago is an experienced marketing professional with a proven track record of driving growth and innovation across the consumer packaged goods and healthcare industries. As the Latam Senior HCP Marketing Manager at Johnson & Johnson, he leverages his deep expertise in franchise development, brand management, and strategic marketing to deliver impactful campaigns that engage healthcare professionals and drive business results.

Experience Summary

Current Role
In his current role as Latam Senior HCP Marketing Manager at Johnson & Johnson, Felipe is responsible for leading marketing strategies and initiatives for the company's healthcare professional (HCP) channels across Latin America. He develops and executes integrated marketing plans that effectively reach and influence HCPs, driving increased product adoption and sales. Through his strategic leadership and data-driven approach, Felipe has made significant contributions to the growth and success of Johnson & Johnson's HCP-focused business segments.

Career Progression
Prior to his current role, Felipe held various marketing leadership positions at Johnson & Johnson, including Latam Senior Regional Marketing Manager for the Vision Care Global Franchise and Latam Regional Marketing Manager for the Baby Care division. In these roles, he demonstrated his ability to drive innovation, create impactful brand campaigns, and optimize marketing efforts to meet evolving market needs. Earlier in his career, Felipe gained valuable experience in product development, trade marketing, and consulting, which has further strengthened his well-rounded marketing expertise.

Academic Background
Felipe holds a Bachelor's degree in Business from Insper Instituto de Ensino e Pesquisa and a Master's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing. His academic achievements have provided him with a solid foundation in business strategy, consumer behavior, and marketing principles, which he has successfully applied throughout his professional journey.

Areas of Expertise

• Healthcare marketing and HCP engagement

• Franchise development and strategic brand management

• Data-driven marketing analytics and campaign optimization

• Cross-functional collaboration and team leadership

• Navigating complex regulatory environments

Professional Impact
During his tenure at Johnson & Johnson, Felipe has been instrumental in driving significant growth and market share gains for the company's healthcare-focused business segments. Through his innovative marketing strategies and deep understanding of the Latin American market, he has developed high-performing campaigns that have effectively reached and influenced healthcare professionals, leading to increased product adoption and sales. Additionally, Felipe's ability to foster strong cross-functional partnerships and mentor junior team members has contributed to the overall success of his marketing initiatives.

Conclusion
With his extensive experience, strategic mindset, and strong leadership skills, Felipe Drago is a valuable asset to Johnson & Johnson's marketing team. As the Latam Senior HCP Marketing Manager, he continues to make a significant impact on the company's healthcare business, positioning it for sustained growth and success in the Latin American market.