Professional Overview
Femke Van Gorp is a seasoned community manager and copywriter with a proven track record of driving growth and engagement in dynamic organizations. As the Connecting Leaders in Growth Community Manager at Better Growth and the Community Manager at Rubicon, she leverages her expertise in digital marketing, talent management, and community building to empower businesses and individuals to reach new heights.
Experience Summary
Current Roles
Connecting Leaders in Growth - Community Manager, Better Growth (2023-04-01 to Present)
- Responsible for cultivating a vibrant community of growth-minded professionals, fostering meaningful connections, and facilitating knowledge sharing.
- Develop and implement comprehensive community engagement strategies to drive active participation and accelerate the growth of member businesses.
- Collaborate with cross-functional teams to create compelling content, organize engaging events, and deliver an exceptional community experience.
Community Manager, Rubicon (2023-06-01 to Present)
- Manage the online community platform, curating relevant discussions and fostering a sense of belonging among members.
- Analyze community analytics to identify trends, optimize engagement, and provide data-driven insights to drive strategic decision-making.
- Collaborate with the marketing team to develop and execute community-centric campaigns that amplify the brand's reach and visibility.
Freelance Copywriter (2021-08-01 to Present)
- Provide high-quality, SEO-optimized copywriting services to clients across various industries, including web content, marketing materials, and social media campaigns.
- Leverage strong research and analytical skills to craft compelling, brand-aligned copy that resonates with target audiences.
- Collaborate with clients to understand their unique needs and deliver tailored solutions that drive engagement and conversion.
Career Progression
Femke's professional journey has been marked by steady growth and diversification of her skillset. She began her career as a recruiter and HR generalist, honing her talent management expertise at TALENTFARM. She later transitioned into digital marketing and community management roles, serving as the Creative Growth lead at karamel and the Digital & Talent Executive at sympl. Her most recent positions at Better Growth and Rubicon have solidified her reputation as a community engagement expert, leveraging her passion for connecting people and cultivating thriving communities.
Academic Background
Femke holds a Bachelor's degree in Business Administration from the University of Antwerp, where she specialized in Human Resources Management and Organizational Psychology.
Areas of Expertise
- Community management and engagement
- Digital marketing and content creation
- Talent management and HR practices
- Strategic planning and data-driven decision making
- Project coordination and cross-functional collaboration
Professional Impact
During her tenure at karamel, Femke spearheaded the launch of a successful influencer marketing campaign that drove a 25% increase in brand awareness and a 15% boost in social media following. As the Digital & Talent Executive at sympl, she implemented a comprehensive training program that improved employee retention by 18% and enhanced the overall employee experience.
Conclusion
Femke Van Gorp's diverse experience, coupled with her passion for community building and growth-driven strategies, positions her as a valuable asset to organizations seeking to cultivate thriving communities and drive sustainable business success. Her adaptability, strategic mindset, and commitment to excellence make her a versatile professional poised to make a lasting impact in the dynamic landscape of community management and digital marketing.
