Fergus Horner

Vice President of Digital Marketing, Charlotte, North Carolina, United States

Professional Overview

Fergus Horner is an accomplished digital marketing executive with over 15 years of experience driving measurable results for leading brands. As the Vice President of Digital Marketing at Pinckney Harmon Marketing, he is responsible for spearheading innovative digital strategies and leveraging the latest technologies to elevate the company's client portfolios.

Experience Summary

Current Role

As the Vice President of Digital Marketing at Pinckney Harmon Marketing, Fergus oversees the development and execution of comprehensive digital marketing campaigns. He collaborates closely with cross-functional teams to create data-driven strategies that optimize brand visibility, increase lead generation, and drive tangible revenue growth for clients across diverse industries. Under his leadership, the digital marketing division has achieved double-digit year-over-year growth, consistently exceeding client KPIs.

Fergus also maintains his role as the Owner of AdvertisingADAgency.com, a digital marketing consultancy he founded in 2008, where he provides strategic guidance and hands-on support to a portfolio of small and medium-sized businesses.

Career Progression

Prior to his current position, Fergus served as the Director of Digital Marketing at Atypic - Craft With Purpose, where he spearheaded the development and implementation of award-winning digital campaigns that garnered industry recognition and elevated the company's digital footprint. He previously held roles as an Interactive Campaign Manager at both Atypic - Craft With Purpose and Ritz Marketing, where he honed his expertise in leveraging emerging digital channels and technologies to drive measurable business impact.

Academic Background

Fergus holds a Bachelor of Science degree in Marketing from the University of North Carolina at Charlotte, where he graduated with honors.

Areas of Expertise

Digital marketing strategy and execution

Search engine optimization (SEO) and search engine marketing (SEM)

Social media marketing and influencer engagement

Content creation and distribution

Data analytics and performance optimization

Cross-functional team leadership and client relationship management

Professional Impact

Under Fergus's leadership, the digital marketing division at Pinckney Harmon Marketing has consistently exceeded client expectations, delivering an average of 25% year-over-year growth in key performance metrics, such as website traffic, lead generation, and return on investment. His innovative strategies and data-driven approach have earned him recognition as a thought leader in the digital marketing industry, and he is frequently invited to speak at industry events and conferences.

Conclusion

Fergus Horner is a seasoned digital marketing executive with a proven track record of driving transformative results for his clients. With his comprehensive expertise, strategic vision, and innovative problem-solving skills, he is poised to continue making a significant impact within the digital marketing landscape.