Fernanda Garcia

Senior Director, Partnership Marketing

Professional Overview
Fernanda Garcia is a seasoned marketing executive with over a decade of experience in the sports and entertainment industry. As the Senior Director of Partnership Marketing at Major League Soccer, she spearheads the strategic development and activation of high-profile commercial partnerships, driving growth and innovation within the league's marketing and sponsorship initiatives.

Experience Summary

Current Role
In her current role at Major League Soccer, Fernanda is responsible for leading the partnership marketing team, overseeing the development and execution of integrated marketing campaigns that deliver measurable results for the league's brand partners. She has played a pivotal role in securing and activating several marquee partnerships, amplifying the league's visibility and strengthening its commercial footprint.

Career Progression
Prior to joining Major League Soccer, Fernanda held various marketing and sponsorship roles with reputable organizations, including Fenway Sports Management, DraftKings, and the Washington Nationals. Her progressive career trajectory is marked by her ability to drive strategic initiatives, manage high-profile partnerships, and deliver innovative marketing solutions that enhance brand positioning and fan engagement.

Academic Background
Fernanda holds a Bachelor of Science in Marketing from the University of Florida, where she graduated with honors.

Areas of Expertise
Fernanda's expertise spans partnership marketing, sponsorship activation, content strategy, and brand development. She is adept at leveraging data-driven insights to create tailored marketing programs that resonate with target audiences and deliver measurable impact for her clients. Her strong leadership skills and collaborative approach have earned her a reputation as a trusted partner and strategic advisor within the sports marketing industry.

Professional Impact
During her tenure at Fenway Sports Management, Fernanda was instrumental in the development and execution of a groundbreaking content strategy that significantly increased fan engagement and generated over $2 million in new sponsorship revenue for the organization. At DraftKings, she spearheaded the integration of the company's brand into the NFL's marketing ecosystem, resulting in a 25% increase in customer acquisition.

Conclusion
Fernanda Garcia's impressive track record, coupled with her unwavering commitment to excellence, positions her as a dynamic and influential leader in the sports marketing industry. With her strategic vision, data-driven approach, and proven ability to drive results, Fernanda is poised to continue shaping the future of partnership marketing at Major League Soccer and beyond.