FA

Fernando Amaral

Fernando Amaral


Chief Revenue Officer (CRO)


Lisbon, Lisbon, Portugal

Professional Overview
Fernando Amaral is a seasoned marketing and revenue executive with over 20 years of experience driving growth and optimization for technology companies. As the Chief Revenue Officer (CRO) at Rydoo, he is responsible for leading the organization's revenue strategy, sales operations, and go-to-market initiatives to accelerate the company's expansion. With a strong background in marketing, Fernando brings a data-driven and customer-centric approach to aligning revenue generation with broader business objectives.

Experience Summary

Current Role
As the Chief Revenue Officer (CRO) at Rydoo, Fernando oversees all revenue-related functions, including sales, marketing, and customer success. He is focused on developing and executing a comprehensive revenue strategy that aligns with the company's growth goals, optimizing sales processes, and fostering a data-driven, performance-oriented culture. Under his leadership, Rydoo has seen a significant increase in revenue and market share, solidifying its position as a leading provider of expense management solutions.

Career Progression
Prior to his current role, Fernando served as the Chief Marketing Officer (CMO) at Rydoo, where he spearheaded the company's brand positioning, digital marketing initiatives, and demand generation efforts. He has also held marketing leadership positions at other prominent technology companies, such as Landbot, Woffu, and Unbabel, where he successfully drove growth and digital transformation. Earlier in his career, Fernando founded and managed his own digital marketing agencies, ezLead and Densinet, providing valuable insights and expertise to clients across various industries.

Academic Background
Fernando holds a degree in Business Administration from the University of Lisbon, with a focus on marketing and digital strategies. He is a lifelong learner and regularly attends industry conferences, workshops, and training programs to stay at the forefront of emerging trends and best practices in revenue management and marketing.

Areas of Expertise
  • Revenue strategy and optimization

  • Sales operations and enablement

  • Demand generation and lead management

  • Digital marketing and customer acquisition

  • Data-driven decision making and performance analytics

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout his career, Fernando has demonstrated a strong track record of driving measurable business impact. As the CRO of Rydoo, he has led the implementation of advanced sales forecasting and pipeline management systems, resulting in a 25% increase in sales productivity and a 20% improvement in revenue attainment. Additionally, he has spearheaded the company's expansion into new markets, contributing to a 35% year-over-year growth in customer base.

Conclusion
With his extensive experience, data-driven mindset, and strategic leadership, Fernando Amaral is a versatile revenue executive who is dedicated to helping organizations achieve sustained growth and profitability. In his current role as the Chief Revenue Officer at Rydoo, he continues to drive innovation and operational excellence, positioning the company for long-term success in the rapidly evolving technology landscape.