FA

Fernando Amaral

Professional Summary



Professional Overview


Fernando Amaral is an accomplished Chief Revenue Officer (CRO) with extensive experience in driving revenue growth and leading high-performing sales and marketing teams. With a proven track record in the technology industry, he specializes in developing and implementing effective strategies to optimize revenue streams and enhance customer acquisition and retention.

Experience Summary



Current Role


As the Chief Revenue Officer at Rydoo, Fernando is responsible for spearheading the company's revenue generation efforts. He oversees the strategic planning and execution of sales, marketing, and customer success initiatives, ensuring the alignment of these functions to achieve significant revenue growth. Additionally, Fernando serves as a volunteer at Planet Caretakers, where he lends his expertise to support environmental conservation and sustainability initiatives.

Career Progression


Prior to his current role, Fernando held various leadership positions in the technology industry. He served as the Chief Marketing Officer (CMO) at Rydoo, where he led the company's brand positioning, digital marketing, and demand generation strategies. Before that, he was a Marketing Advisor at Woffu and the Vice President of Marketing at Landbot. Fernando's earlier career experiences include roles as the Director of Marketing at Tonic App, the Head of Marketing at Minigarden, and the Director of Marketing at Unbabel. He has also founded and managed two successful startups, ezLead and Densinet, demonstrating his entrepreneurial spirit and ability to drive business growth.

Academic Background


Fernando holds a degree in Computer Science from the University of Lisbon, where he developed a strong foundation in technology and digital solutions.

Areas of Expertise


  • Revenue generation and growth strategies

  • Sales and marketing alignment

  • Digital marketing and lead generation

  • Customer acquisition and retention

  • Branding and positioning

  • Startup and scale-up management

  • Cross-functional team leadership


Professional Impact


During his tenure at Rydoo, Fernando has played a pivotal role in driving the company's revenue growth, overseeing the implementation of innovative sales and marketing strategies that have resulted in a significant increase in customer acquisition and retention. His leadership and strategic vision have been instrumental in positioning Rydoo as a leading provider of expense management solutions in the European market.

Conclusion


With his extensive experience in the technology industry, proven track record of revenue growth, and strong leadership skills, Fernando Amaral is a valuable asset to any organization seeking to optimize its revenue streams and achieve sustainable business success.