Fernando Diez

Vice President of Marketing

Professional Overview
Fernando Diez is an accomplished marketing executive with over a decade of experience driving growth and innovation in the architectural glass and materials industries. As the Vice President of Marketing at Vitro Architectural Glass, he leverages his deep industry expertise and strategic marketing acumen to enhance the company's market presence and accelerate its expansion across the United States, Canada, and Latin America.

Experience Summary

Current Role
As the Vice President of Marketing at Vitro Architectural Glass, Fernando is responsible for leading the company's marketing strategy and execution across multiple regions. He oversees the development and implementation of integrated marketing campaigns, product launches, and customer engagement initiatives to strengthen Vitro's brand positioning and drive sales growth. Under his leadership, the marketing team has achieved significant milestones, including the successful launch of innovative architectural glass products and the expansion of the company's reach into new international markets.

Career Progression
Prior to his current role, Fernando held various marketing leadership positions at Vitro Architectural Glass and its parent company, Dow. As the Marketing Director for the USCA and LATAM regions, he was instrumental in driving the company's marketing efforts in the Americas, contributing to its successful expansion and market share growth. Before that, he served as the Marketing Director at Vitro Vidrio Arquitectónico, where he led the development and implementation of strategic marketing initiatives that enhanced the company's brand visibility and customer engagement in the Latin American market.

Earlier in his career, Fernando held roles at Dow, including LATAM Energy Efficiency Marketing Manager, NRLA Polyurethanes Marketing Manager, and Regional Account & New Business Development Manager, where he demonstrated his ability to drive business growth and customer satisfaction through effective marketing strategies and customer-centric approaches.

Academic Background
Fernando holds a Bachelor's degree in Business Administration from the University of Pittsburgh, where he specialized in Marketing and International Business. His academic achievements include Dean's List recognition and active involvement in various student organizations, showcasing his leadership skills and commitment to professional development.

Areas of Expertise

• Strategic marketing and brand management

• Product development and launch

• Customer relationship management

• Market research and data-driven decision making

• Cross-functional collaboration and teambuilding

• International business expansion and global market entry

Professional Impact
Throughout his career, Fernando has consistently delivered measurable results and made significant contributions to the growth and success of the organizations he has served. His achievements include:

• Spearheading the launch of multiple innovative architectural glass products that have gained widespread market adoption and industry recognition

• Driving a 25% increase in LATAM market share for Vitro Architectural Glass over a 3-year period

• Developing and implementing a comprehensive marketing strategy that expanded the company's presence in the US, Canada, and Latin American markets

• Fostering strong partnerships with key industry stakeholders, leading to increased customer loyalty and brand reputation

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Fernando Diez is well-positioned to continue driving growth and innovation as the Vice President of Marketing at Vitro Architectural Glass. His deep industry expertise, coupled with his strong leadership and marketing capabilities, make him a valuable asset in the ever-evolving architectural glass and materials industry.