Professional Summary

Professional Overview

Filip Matekovic is an accomplished marketing professional with extensive experience in digital marketing, advertising, and strategic consulting. As the Head of Marketing at Hunch and a Digital Consultant at Deus Ex Consulting, he leverages his deep industry expertise to drive growth and innovation for his clients.

Experience Summary

Current Roles

Head of Marketing, Hunch (2019-04-01 to Present)

• Responsible for leading the marketing strategy and execution for Hunch, a leading digital agency

• Oversees a team of marketing specialists to deliver impactful campaigns and drive customer acquisition

• Collaborates with cross-functional teams to develop and implement integrated marketing solutions

• Analyzes market trends and consumer behavior to optimize marketing initiatives and achieve business objectives

Digital Consultant, Deus Ex Consulting (2021-03-01 to Present)

• Provides strategic consulting services to clients in the digital and marketing domains

• Helps organizations navigate the evolving digital landscape and implement effective digital transformation strategies

• Conducts market research, competitive analyses, and digital audits to identify growth opportunities

• Develops and implements comprehensive digital marketing plans to enhance brand visibility and customer engagement

Co-Founder, NADALINA (2017-07-01 to Present)

• Co-founded a successful e-commerce business focused on sustainable and eco-friendly products

• Responsible for overseeing the overall business strategy, marketing, and operations

• Leverages digital marketing expertise to drive online sales and customer acquisition

Career Progression

Prior to his current roles, Filip held various marketing and digital advertising positions, including:

• Manager for Digital Marketing at Sberbank Srbija a.d. Beograd (2018-07-01 to 2019-04-01)

• Senior Digital Marketing Expert at Sberbank Srbija a.d. Beograd (2017-10-01 to 2019-04-01)

• Senior Digital Marketing Officer - Digital Banking Group Competence Center at Addiko Bank AG (2016-12-01 to 2017-10-01)

• Digital Advertising Manager at Degordian (2015-08-01 to 2016-11-01)

• Junior Traffic Manager at Degordian (2015-02-01 to 2015-08-01)

• Media Buyer at FirstBeatMedia (2013-12-01 to 2015-02-01)

• Social Media Marketing Intern at iSTUDIO Ltd. (2013-03-01 to 2013-12-01)

Academic Background

Filip holds a Bachelor's degree in Marketing from the University of Belgrade, where he graduated with distinction.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer outreach

• Content creation and content marketing

• Marketing campaign management and optimization

• Data analysis and performance measurement

• Strategic consulting and digital transformation

Professional Impact

• Drove a 25% increase in website traffic and a 30% improvement in lead generation for a major banking client through a comprehensive digital marketing strategy

• Implemented successful social media campaigns that increased brand awareness and engagement by over 40% for a leading fashion retailer

• Developed and executed a multi-channel marketing strategy that resulted in a 15% year-over-year growth for an e-commerce startup

• Served as a keynote speaker at industry events, sharing insights on the evolving digital landscape and best practices in marketing

Conclusion

With a strong track record of success in digital marketing and strategic consulting, Filip Matekovic is a versatile and innovative marketing leader. He is committed to driving growth, enhancing customer experiences, and staying ahead of industry trends to deliver exceptional results for his clients.