Finlay Robb
Chief Digital Officer (CDO)
San Diego, California, United States
Professional Overview
Finlay Robb is an accomplished digital transformation leader with over 20 years of experience driving strategic innovation and growth for leading global brands. As the Chief Digital Officer (CDO) at Road Runner Sports, he is responsible for spearheading the company's digital initiatives, leveraging data-driven insights to enhance the customer experience and drive operational efficiencies.
Experience Summary
Current Role
As the Chief Digital Officer (CDO) at Road Runner Sports, Finlay oversees the development and implementation of the company's digital strategy. He leads a team of digital experts to optimize the online shopping experience, integrate advanced analytics and automation tools, and foster a culture of continuous improvement. Under his guidance, Road Runner Sports has seen a significant increase in online sales and customer engagement, positioning the brand as a leader in the highly competitive retail landscape.
Career Progression
Prior to his current role, Finlay held several high-profile positions in the consumer goods and entertainment industries. As the SVP of Direct to Consumer at Fender Musical Instruments Corporation, he was instrumental in driving the company's e-commerce transformation and expanding its global reach. Earlier in his career, he served as the VP of Marketing and GM of eCommerce at Guitar Center, where he successfully leveraged digital strategies to enhance brand awareness and customer loyalty. Finlay also held leadership roles at The Walt Disney Company and the LEGO Group, where he spearheaded innovative digital initiatives that delivered measurable business results.
Academic Background
Finlay holds a Bachelor of Science degree in Computer Science from the University of California, San Diego, where he graduated with honors. He has also completed executive education programs in Digital Transformation and Strategic Marketing at Stanford University and the University of California, Berkeley, respectively.
Areas of Expertise
- Digital transformation and e-commerce strategy
- Data-driven decision making and analytics
- Omnichannel customer experience optimization
- Agile project management and cross-functional collaboration
- Brand building and marketing strategy
- Global expansion and international operations
Professional Impact
During his tenure at Fender Musical Instruments Corporation, Finlay led the development and implementation of a comprehensive digital strategy that resulted in a 25% increase in online sales and a 35% improvement in customer retention. At Guitar Center, he spearheaded the launch of a cutting-edge mobile app and personalized loyalty program, which contributed to a 15% growth in revenue from digital channels.
Conclusion
Finlay Robb is a seasoned digital leader with a proven track record of driving transformative change and delivering exceptional business results. As the Chief Digital Officer at Road Runner Sports, he is poised to continue his legacy of innovation and strategic vision, positioning the company for long-term success in the rapidly evolving retail landscape.
