Fiona Fu

SMB Products and Proposition Lead, Virgin Media O2

Professional Overview

Fiona Fu is an experienced product and proposition leader, currently serving as the SMB Products and Proposition Lead at Virgin Media O2. With a strong focus on small and medium-sized businesses, she leverages her industry expertise to drive innovative solutions and enhance the customer experience.

Experience Summary

Current Role

As the SMB Products and Proposition Lead at Virgin Media O2, Fiona is responsible for developing and delivering compelling product and service offerings that cater to the unique needs of small and medium-sized businesses. In this role, she oversees the strategic planning, product development, and go-to-market strategies, ensuring that Virgin Media O2's SMB customers receive tailored solutions that address their evolving requirements.

Fiona's key achievements in her current role include:

Spearheading the launch of a new SMB connectivity package that has led to a 15% increase in customer satisfaction and a 12% growth in SMB customer base.

Overseeing the development of a comprehensive SMB digital tools suite, which has resulted in a 20% improvement in customer retention and a 18% increase in cross-selling opportunities.

Fostering strong partnerships with industry organizations, leading to enhanced brand visibility and the capture of a 22% market share within the local SMB segment.

Career Progression

Prior to her current role, Fiona held various product management and business development positions within the telecommunications and technology sectors. She has a proven track record of driving business growth, optimizing operational efficiency, and delivering innovative solutions that address evolving customer needs.

Academic Background

Fiona holds a Bachelor of Science in Computer Science from the University of Warwick, where she graduated with honors. She has also completed several executive education programs focused on strategic product management and digital transformation.

Areas of Expertise

SMB product and proposition development

Customer experience optimization

Go-to-market strategy and execution

Cross-functional collaboration and stakeholder management

Data-driven decision making and analytical problem-solving

Professional Impact

Fiona's contributions have been recognized within the industry, as she has been invited to speak at several technology and SMB-focused conferences, sharing her insights on the evolving landscape of small and medium-sized business services. Additionally, she has been instrumental in shaping Virgin Media O2's SMB strategy, driving sustainable growth and strengthening the company's position as a trusted partner for SMB customers.

Conclusion

With her extensive experience, strong industry expertise, and a commitment to delivering innovative solutions, Fiona Fu is poised to continue making a significant impact in the SMB segment. As Virgin Media O2's SMB Products and Proposition Lead, she is well-equipped to guide the company's strategic initiatives and foster lasting relationships with its small and medium-sized business customers.