Professional Summary
Professional Overview
Flavia Baldan is an accomplished ecommerce and digital transformation leader with over 20 years of experience driving strategic initiatives and transformational change across the retail and technology sectors. As the Head of Ecommerce at Rip Curl, she is responsible for spearheading the brand's global online presence and omnichannel customer experience.
Experience Summary
Current Role
In her current role as Head of Ecommerce at Rip Curl, Flavia is responsible for overseeing the company's entire ecommerce operations, including strategy, digital marketing, marketplace management, and website optimization. She has been instrumental in driving substantial growth in the brand's online sales and expanding its international reach through strategic marketplace partnerships.
Career Progression
Prior to joining Rip Curl, Flavia served as the Head of Digital, E-commerce & Marketplace at C&C Casa e Construção, where she led the transformation of the company's online presence and implemented innovative digital solutions to enhance customer engagement and sales. She has also held leadership positions at Infracommerce, e-Brotherhood, Netfarma, Submarino Viagens, and B2Winc, leveraging her deep expertise in ecommerce, digital marketing, and marketplace management to drive significant business growth and operational excellence.
Academic Background
Flavia holds a degree in Computer Science from the University of São Paulo, where she graduated with honors and developed a strong foundation in technology and digital innovation.
Areas of Expertise
- Ecommerce strategy and implementation
- Digital marketing and customer experience optimization
- Omnichannel retail operations and marketplace management
- Cross-border ecommerce and international expansion
- Data-driven decision making and performance analysis
- Transformational leadership and team development
Professional Impact
Throughout her career, Flavia has spearheaded groundbreaking initiatives that have transformed the ecommerce and digital capabilities of leading retail and technology organizations. She is widely recognized as a thought leader in the industry, regularly contributing to industry publications and speaking at prominent conferences.
Conclusion
With her deep expertise, strategic vision, and proven track record of success, Flavia Baldan is a dynamic ecommerce executive poised to drive continued innovation and growth for Rip Curl and its global customer base.
