Professional Overview
Flavia Fonseca is a seasoned marketing professional, currently serving as the Head of Marketing, Digital, Branding, and Sustainability at Weleda Pharmacies & E-commerce in Sao Paulo, Brazil. Her expertise spans marketing strategy, digital transformation, branding, and sustainability, with a strong focus on the pharmaceutical and healthcare industries.
Experience Summary
Current Role
As the Head of Marketing, Digital, Branding, and Sustainability at Weleda, Flavia is responsible for developing and implementing comprehensive marketing strategies, driving digital transformation, and promoting sustainable practices. Although specific achievements in this role are not detailed, her position underscores her capability to lead multifaceted marketing initiatives and contribute to the company's growth and sustainability efforts.
Career Progression
Flavia's career progression highlights her growth from analytical roles to leadership positions. Notable previous roles include:
- Head of Magistral Business Unit, Pharmacies, and Franchises at Weleda
- Marketing Professor at BSP - Business School Sao Paulo
- Head of Marketing - Oncology and New Product Development Franchise at Bristol-Myers Squibb
- Consultant at Accenture
- Senior Analyst/Analyst in the Finance Department at PROMON ELETRÔNICA LTDA.
Her career trajectory demonstrates a consistent ascent in responsibility, indicating her adaptability, leadership potential, and ability to contribute significantly to various industries.
Areas of Expertise
Flavia's areas of expertise include:
- Industry-specific skills: Deep understanding of the pharmaceutical and healthcare sectors
- Technical competencies: Marketing strategy, digital marketing, branding, and sustainability practices
- Leadership and management capabilities: Proven ability to lead business units, franchises, and marketing teams, with experience in consulting and academia
Professional Impact
Although specific projects or initiatives are not detailed, Flavia's roles and responsibilities suggest significant contributions to the pharmaceutical and healthcare industries, particularly in marketing, sustainability, and digital transformation. Her leadership positions at renowned companies like Weleda and Bristol-Myers Squibb underscore her professional impact.
Conclusion
Flavia Fonseca's professional trajectory is marked by consistent growth, leadership, and contributions to the pharmaceutical and healthcare industries. Currently, as the Head of Marketing, Digital, Branding, and Sustainability at Weleda, she focuses on driving marketing strategies, digital innovation, and sustainable practices. With her rich experience, technical competencies, and leadership capabilities, Flavia offers a unique value proposition as a seasoned marketing professional with the ability to impact business growth, digital transformation, and sustainability initiatives.
