Flor Rivas

Executive Global Product Manager/P&L Leader - Electric Rope Shovels and Draglines

Flor Rivas is an accomplished global product management and business leadership executive with over 20 years of experience in the power generation, industrial automation, and mining equipment industries. Currently, she serves as the Executive Global Product Manager/P&L Leader for Electric Rope Shovels and Draglines at Caterpillar Inc., driving the strategic direction and profitability of these critical mining equipment solutions. In addition, Flor serves as a Senior Advisor at Emerald Operating Partners, providing strategic guidance and operational expertise to clients in the energy and industrial sectors.

Professional Experience

Current Roles

Executive Global Product Manager/P&L Leader - Electric Rope Shovels and Draglines, Caterpillar Inc. (2023-02-01 to Present)

Responsible for the overall product strategy, development, and profitability of Caterpillar's electric rope shovel and dragline product lines, which are essential equipment for large-scale surface mining operations

Leads a global team of product managers, engineers, and sales professionals to drive innovation, enhance operational efficiency, and expand market share

Collaborates closely with mining customers to understand their evolving needs and develop tailored solutions that maximize productivity, safety, and sustainability

Senior Advisor, Emerald Operating Partners (2021-01-01 to Present)

Provides strategic advisory services to Emerald's portfolio companies in the energy and industrial sectors

Leverages deep industry expertise to help clients identify growth opportunities, optimize operations, and improve financial performance

Previous Roles

Executive Global Product Manager/P&L Leader - Mining Technology | MineStar, Caterpillar Inc. (2021-03-01 to 2023-02-01)

Managed the global product strategy, development, and profitability of Caterpillar's MineStar technology suite, a comprehensive suite of mining automation, optimization, and fleet management solutions

Drove the integration of new technologies, such as autonomous systems and data analytics, to enhance mining productivity, safety, and sustainability

Executive Global Product Manager/Head of Product/Business Line Manager - Industrial Lighting/LED, Eaton (2019-01-01 to 2021-02-01)

Managed the global product portfolio and business strategy for Eaton's industrial lighting and LED product lines, serving a diverse range of customers in the commercial, industrial, and infrastructure sectors

Spearheaded the development and launch of innovative lighting solutions that improved energy efficiency, environmental sustainability, and workplace safety

Education

Master of Business Administration (MBA), University of Arizona, Tucson, AZ

Bachelor of Science in Mechanical Engineering, University of California, Berkeley, CA

Areas of Expertise

Global product management and strategy

Profit and loss (P&L) leadership and business unit management

Mining equipment and technology

Power generation and industrial automation systems

New product development and innovation

Customer-centric product strategy and solution design

Strategic advisory and operational optimization

Professional Impact

Drove the successful integration of Caterpillar's MineStar technology suite into its mining equipment product lines, enhancing customer value and productivity

Launched a new generation of energy-efficient and sustainable industrial lighting solutions at Eaton, resulting in increased market share and customer adoption

Recognized as a thought leader in the mining equipment and power generation industries, contributing to industry publications and speaking at prominent conferences

Conclusion

With her extensive experience in global product management, business leadership, and strategic advisory roles, Flor Rivas is a versatile and impactful executive who drives innovation, profitability, and customer value in the mining, power, and industrial sectors. Her deep technical expertise, coupled with a strong commercial acumen, positions her as a valuable asset to organizations seeking to navigate the evolving market landscape and achieve sustainable growth.