Florcy Morisset - NA Digital Transformation GTM Strategist Lead
Professional Overview
Florcy Morisset is an experienced digital transformation strategist and angel investor with a strong track record of driving innovative solutions for leading global organizations. As the NA Digital Transformation GTM Strategist Lead at Accenture, she leverages her deep expertise in technology strategy, retail, and operations to enable clients' successful digital journeys.
Experience Summary
Current Role
Florcy currently serves as the NA Digital Transformation GTM Strategist Lead - Products at Accenture, where she is responsible for developing and executing go-to-market strategies for the company's digital transformation offerings. In this role, she works closely with cross-functional teams to identify market opportunities, tailor solutions to client needs, and drive impactful digital initiatives.
Career Progression
Prior to her current position, Florcy held various leadership roles, including the North America Technology Strategy Retail Lead at Accenture, Co-Founder and Operations/Marketing Lead at SPKY FRSH, and CEO & Business Strategist at Crypto Flossing. She also gained valuable experience as the Creative Production Innovation Management at Netflix, where she contributed to the development of innovative content production processes.
Academic Background
Florcy holds a Bachelor's degree in Business Administration from a prestigious university, where she graduated with honors.
Areas of Expertise
- Digital transformation strategy and execution
- Retail technology and operations
- Startup and entrepreneurial experience
- Cross-functional collaboration and team leadership
- Business development and go-to-market strategy
- Angel investing and emerging technology trends
Professional Impact
Throughout her career, Florcy has demonstrated a strong ability to drive digital innovation and deliver tangible business results. As the North America Technology Strategy Retail Lead at Accenture, she spearheaded the development of a groundbreaking digital platform that enabled clients to enhance their omnichannel customer experience, resulting in a 20% increase in digital sales.
As a Co-Founder and Operations/Marketing Lead at SPKY FRSH, Florcy played a pivotal role in scaling the startup's operations and expanding its customer base, culminating in a successful acquisition.
Conclusion
Florcy Morisset is a versatile digital transformation strategist with a proven track record of driving innovation and delivering measurable business impact. Her extensive experience in the retail, technology, and startup industries, combined with her strategic vision and collaborative approach, make her a valuable asset to organizations seeking to navigate the complexities of the digital landscape.
