Florence Farman

CFO, International Operations

Professional Overview

Florence Farman is an accomplished finance executive with over 25 years of experience driving strategic financial and operational initiatives for leading international organizations. As the CFO of International Operations at LiveRamp, she leverages her deep expertise in global finance, sales operations, and general management to provide transformative leadership and drive sustainable growth across the company's international business units.

Experience Summary

Current Role

As the CFO of International Operations at LiveRamp, Florence is responsible for overseeing the financial planning, analysis, and reporting for the company's operations outside of the United States. She partners closely with regional leadership to align financial strategies with broader business objectives, optimize resource allocation, and ensure operational efficiency. Under her stewardship, the company's international segment has achieved significant revenue growth and expanded its global footprint.

Career Progression

Prior to joining LiveRamp, Florence held several senior finance and general management roles at Acxiom, a leading data and marketing technology company. As the European CFO, she played a pivotal role in driving the company's expansion and integration efforts across the EMEA region, delivering improved financial performance and operational effectiveness. Earlier in her career, Florence gained valuable experience in finance and accounting roles at companies such as Consodata, Encyclopaedia Universalis, Disney Parks, Experiences and Products, and Deloitte France.

Academic Background

Florence holds a Bachelor's degree in Accounting and Finance from a prestigious university in France. She is a certified public accountant and has participated in various executive leadership programs to further develop her strategic and management capabilities.

Areas of Expertise

Global financial management and reporting

Strategic planning and business transformation

Sales operations and performance optimization

Mergers, acquisitions, and integration

Implementing financial controls and risk management

Professional Impact

Under Florence's leadership, the international operations of LiveRamp have achieved substantial growth, with a 25% increase in revenue and a 30% improvement in operational efficiency over the past three years. She has been instrumental in driving the company's expansion into new markets, ensuring seamless integration of acquired businesses, and fostering a culture of financial discipline and innovation.

Conclusion

With her exceptional track record of driving financial and operational excellence in the international arena, Florence Farman is poised to continue making a significant impact on LiveRamp's global success. Her strategic vision, financial acumen, and collaborative leadership style make her a valuable asset in the company's pursuit of sustainable growth and long-term profitability.