Contact Details & Current Position
- Name: Francesca Mileo
- Current Role: Senior Director of Marketing
- Company: BaubleBar Inc.
- LinkedIn: [Francesca Mileo](http://www.linkedin.com/in/francescamileo)
- Location: Los Angeles Metropolitan Area, United States
- Industry: Apparel & Fashion, E-Commerce
- BaubleBar Headquarters: New York, NY, United States
- Company Size: 51-200 employees
Professional Background
Francesca Mileo has accumulated over a decade of experience in marketing within the fashion and luxury goods industry. She began her professional journey in 2013 and has since held progressive roles at reputable organizations:
- 2013: Communications/Special Events Intern, Luxottica Group
- 2014: Assistant Marketing Manager, Condé Nast
- 2016 – 2018: Media & Digital Marketing Assistant Manager and Media & Digital Marketing Planner, Piaget
- 2018 – Present, BaubleBar Inc.:
- Paid Media Manager
- Senior Marketing Manager
- Marketing Director
- Senior Director of Marketing
In her current capacity as Senior Director of Marketing at BaubleBar, Francesca leads a department of at least nine team members and is responsible for the strategic planning and execution of marketing initiatives for the brand’s expanding customized accessories portfolio.
Key Responsibilities & Achievements at BaubleBar
- Strategic Expansion of Custom Products: Francesca has been instrumental in driving BaubleBar’s growth through the continuous expansion of customizable products beyond jewelry, including successful launches of custom phone cases and, most recently, custom hairbrushes retailing at $42. She has managed cross-functional marketing strategies targeting niche audiences and influencer communities.
- Influencer Marketing Programs: She executed a targeted influencer seeding campaign for custom hairbrush launches, distributing products not only to the hair community but also leveraging emerging trends such as the ‘Get Ready With Me’ content segment on social media. Key tactics included engaging parenting influencers and high-visibility haircare brands, such as Ouai, to drive social buzz and broaden brand reach.
- Omni-Channel Growth: Under Francesca’s marketing leadership, BaubleBar has maintained a significant physical and digital retail presence, including strategic product lines at Ulta Beauty, Nordstrom, and Target (via the SugarFix by BaubleBar collection, priced at $10-$25). During peak gifting periods, custom item sales have accounted for up to half of BaubleBar's e-commerce revenue.
- Pop Culture Relevance and Celebrity Endorsements: Her campaigns have achieved notable resonance with a range of celebrity and influencer customers—including Hilary Duff, Shay Mitchell, and Nina Dobrev—resulting in substantial earned media and organic content creation.
Professional Skills & Network
- Areas of Expertise: Digital Marketing Strategy, Influencer Engagement, Custom Product Positioning, E-Commerce Growth, Paid Media Management, Product Launches
- Team Leadership: Oversees a multi-level marketing team composed of direct reports and coordinators, including roles such as Associate Director, Ecommerce, Senior Manager CRM + Lifecycle Marketing, Marketing Coordinator, and Marketing Manager.
- Professional Network: Over 500 LinkedIn connections, indicating a broad network in fashion technology and DTC/e-commerce sectors.
Education
- 2010 – 2014: Villanova University
- Bachelor of Arts in Political Science & Organizational Communication
- 2007 – 2010: Commack High School
- International Baccalaureate Program, Diploma
Notable Insights for Engagement
Francesca Mileo’s tenure at BaubleBar has been marked by adept orchestration of product innovation and integrated digital campaigns, particularly in the context of the growing customization trend in fashion accessories. Her approach to influencer marketing leverages targeted audience segmentation and niche content communities, demonstrating a keen understanding of evolving digital behaviors. Given BaubleBar’s recent high-performing Shopify listings and the expansion of its product categories, initiatives led or overseen by Francesca are expected to focus increasingly on omnichannel brand coherence and personalized customer experiences.
Francesca's strategic mindset and experience spanning both mass-market and luxury retail segments position her as a key executive decision-maker for partnerships involving digital marketing, influencer collaborations, new product launches, and retail innovation initiatives at BaubleBar.
