Professional Overview
Francia Haces is a seasoned marketing and digital transformation executive, currently serving as Senior Vice President Marketing & Digital Transformation at Premier Worldwide Marketing, LLC in Miami, Florida. Her expertise spans marketing strategy, digital transformation, and leadership, with a strong focus on the travel and tourism industry.
Experience Summary
Current Role
As Senior Vice President Marketing & Digital Transformation, Francia oversees the development and execution of marketing and digital transformation strategies. Her key responsibilities include leading cross-functional teams, driving business growth through innovative marketing initiatives, and fostering strategic partnerships. Under her leadership, the company has experienced significant growth and enhanced its digital presence.
Career Progression
Francia's career trajectory is marked by progressive leadership roles and achievements in the travel and tourism industry. Notable previous roles include Director New York & North Eastern US at Ministry of Tourism of the Dominican Republic, Founder at CHICALANDIA, Chief Marketing Officer at PriceTravel Holding, and Vice-President Online Marketing, Digital Branding & Public Relations at Mexico Tourism Board. Her career growth is a testament to her exceptional leadership, strategic vision, and ability to drive business results.
Areas of Expertise
Francia's areas of expertise include:
- Marketing strategy and digital transformation
- Leadership and team management
- Industry-specific knowledge of travel and tourism
- Technical competencies in digital marketing and branding
Professional Impact
Throughout her career, Francia has led numerous successful marketing initiatives and projects, resulting in significant business growth and industry recognition. Her contributions to the travel and tourism industry have been noteworthy, with a focus on promoting destinations and driving economic development through strategic marketing efforts.
Conclusion
Francia Haces is a highly accomplished marketing and digital transformation executive with a strong track record of driving business growth and leading cross-functional teams. Her current focus on digital transformation and marketing strategy is poised to deliver continued success in her role as Senior Vice President Marketing & Digital Transformation at Premier Worldwide Marketing, LLC. With her unique blend of industry expertise, technical competencies, and leadership capabilities, Francia offers a compelling value proposition as a strategic partner and business leader.
