Professional Summary

Professional Overview

Francis Basco is a Media Buying Analyst with expertise in data-driven media planning and optimization. As a skilled data analyst, he leverages his proficiency in media buying platforms, campaign analytics, and performance reporting to drive impactful digital marketing strategies.

Experience Summary

Current Role

As a Media Buying Analyst at VENDO, Francis is responsible for managing cross-channel media campaigns and optimizing campaign performance to achieve client objectives. He utilizes data-driven insights to make informed media buying decisions, improve campaign efficiency, and maximize return on investment.

Career Progression

Prior to his current role, Francis held various marketing and customer service positions at Kreassive, LLC., where he gained valuable experience in marketing strategy, campaign execution, and customer engagement. He also contributed as a Project Artist for the FF30th Anniversary Fan Project, leveraging his creative skills to support community-driven initiatives.

Academic Background

Francis holds a Bachelor's degree in Marketing from a reputable university, where he developed a strong foundation in digital marketing, data analysis, and strategic planning.

Areas of Expertise

• Media planning and optimization

• Data analysis and campaign performance reporting

• Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads)

• Effective communication and cross-functional collaboration

• Adaptability to changing market trends and client needs

Professional Impact

Throughout his career, Francis has demonstrated a track record of driving measurable results for his clients and employers. His ability to translate data-driven insights into actionable strategies has enabled him to consistently deliver high-performing digital marketing campaigns.

Conclusion

With a diverse background in marketing and a keen eye for data-driven decision-making, Francis Basco is poised to make a significant impact as a Media Buying Analyst. His commitment to continuous learning and his passion for leveraging technology to enhance marketing effectiveness make him a valuable asset to any organization.