Francisca Crespo

Professional Overview

Francisca Crespo is an experienced Design and Product leader with a proven track record of driving innovation and delivering exceptional user experiences. As the Director of Product and Design at ubbu - code to create, she is responsible for spearheading the strategic direction of the company's product offerings and leading a talented team of designers and product managers.

Experience Summary

Current Role

As the Director of Product and Design at ubbu - code to create, Francisca is responsible for overseeing the entire product and design function. She leads the development of the company's product roadmap, ensuring alignment with business objectives and user needs. Francisca's strategic vision and collaborative approach have been instrumental in driving ubbu's product innovation and enhancing the overall user experience.

Career Progression

Prior to her current role, Francisca held several prominent positions at FARFETCH, where she demonstrated her expertise in design and product management. As the Design Manager for Onboard and Reward, Consumer Products, she led a team of designers in creating seamless and engaging user experiences for the company's e-commerce platform. Francisca's previous roles as a Design Lead for Onboard & Reward, Consumer Products and Acquisition & Engagement, Consumer Products at FARFETCH showcased her ability to deliver innovative solutions that drive business growth.

Francisca's early career experience includes roles as a Senior Product Designer (UX/UI) at Talkdesk, a Product Owner at EatTasty, and a Product Designer (UX/UI) and Product Owner at Advicefront. She also has teaching experience, having served as a Teaching Assistant for the Service Design Course at Central Saint Martins, University of The Arts London.

Academic Background

Francisca holds a strong educational background, having honed her design and product management skills through her studies. She is a graduate of the University of The Arts London, where she likely acquired the foundations for her successful career.

Areas of Expertise

• Product strategy and roadmap development

• User experience design and optimization

• Cross-functional team leadership and collaboration

• Agile product management methodologies

• Design thinking and user-centric problem-solving

• E-commerce and consumer-facing product development

Professional Impact

Throughout her career, Francisca has consistently demonstrated her ability to drive positive change and deliver measurable results. Her innovative solutions and user-focused approach have contributed to the success of the companies she has worked for, enhancing their product offerings and improving the overall customer experience.

Conclusion

Francisca Crespo is a versatile and accomplished Design and Product leader who has honed her skills across various industries. Her strategic vision, design expertise, and collaborative leadership have positioned her as a valuable asset in driving product innovation and delivering exceptional user experiences. As the Director of Product and Design at ubbu - code to create, Francisca is poised to continue her professional trajectory, further cementing her reputation as a highly sought-after industry leader.