Francisco Camps Karg Research by SuperAGI

Francisco Camps Karg – Ben & Frank

Executive Overview

Francisco Camps Karg is currently the Head of Acquisition at Ben & Frank, a prominent eyewear company headquartered in Mexico City. He assumed this role after joining Ben & Frank in late October 2023, following over two years of experience at Grupo Modelo S.A. de C.V., a leading firm in the beverage sector. Camps Karg operates within Mexico City and has established a strong professional network, with over 500 LinkedIn connections and a follower base of 1,656 on LinkedIn, underscoring his significant reach and influence within the local business and marketing community.

Professional Experience

Current Role: Head of Acquisition, Ben & Frank

Start Date: Announced October 30, 2023

Core Responsibilities: As the Head of Acquisition, Camps Karg leads Ben & Frank’s customer acquisition strategies, orchestrating campaigns to drive brand growth, increase customer base, and optimize the efficiency of marketing funnels. The position demands strong expertise in digital marketing, data-driven growth, and acquisition analytics, aligning well with his academic background and previous professional experiences.

Professional Impact: Francisco’s appointment as Head of Acquisition was met with public enthusiasm from industry peers and former colleagues, indicating his reputation as a specialist in data and marketing strategies. Multiple endorsements present within his network refer to him as a “Rockstar de la data”, highlighting his capabilities in leveraging analytics for business growth.

Previous Role: Data Scientist, Grupo Modelo S.A. de C.V.

Tenure: Over two years, concluding in late 2023

Role Details: Francisco contributed across functions involving data science, business analytics, and digital transformation within the beverage industry. This experience provided exposure to large-scale consumer brands, enriching his data-driven approach to customer acquisition and retention.

Educational Background

University: Universidad La Salle, A.C.

Degree: Master of Business Administration – Focused on Business Administration and Management

This advanced degree supports his leadership capabilities in acquisition marketing and provides a solid foundation in organizational strategy and business development.

Professional Network & Reputation

LinkedIn Presence:

Followers: 1,656

Posts: 21 (with active engagement from peers in marketing, analytics, and business leadership)

Highly active in professional discussions, well-connected to growth marketers, data experts, and business strategists across Mexico.

Peer Feedback:

Multiple public commendations from colleagues express respect for Francisco’s abilities, especially regarding innovative marketing strategies, data analysis, and driving disruptive business growth.

Recognized for taking on “disruptive and challenging” paths in marketing leadership, indicating both ambition and capability for navigating dynamic markets.

Location & Market Presence

Base: Mexico City, Mexico

Strategic placement in one of Latin America’s largest commercial centers, offering direct access to extensive consumer and B2B markets.

Notable Insights and Actionable Opportunities

Role Alignment: Francisco’s data-driven background and advanced experience in both analytics and marketing acquisition positions him as a high-value decision-maker for technology and marketing solutions. Product and platform discussions benefiting digital acquisition, advanced analytics, and rapid customer growth are likely to resonate with his objectives at Ben & Frank.

Professional Influence: His large network and recognized expertise suggest he can act as an internal champion for innovative technologies, especially those that provide measurable impact on marketing or operational performance.

Brand Growth: The current phase at Ben & Frank represents an opportunity-rich environment for solutions that support scaling, conversion optimization, and campaign performance measurement.