Francisco Fernandes

Founder, Click Hit

Professional Overview
Francisco Fernandes is an accomplished digital transformation leader with over 15 years of experience driving strategic initiatives and operational excellence across the marketing, technology, and financial services industries in Brazil. As the Founder of Click Hit, he leverages his deep expertise in data-driven digital marketing, business intelligence, and technology management to help organizations optimize their online presence and marketing performance.

Experience Summary

Current Role
As the Founder of Click Hit since 2021, Francisco is responsible for setting the strategic vision and leading the company's multidisciplinary team in delivering end-to-end digital marketing solutions. Under his guidance, Click Hit has rapidly established itself as a trusted partner for helping businesses in Brazil elevate their digital capabilities and drive demonstrable growth.

Career Progression
Prior to founding Click Hit, Francisco held several senior leadership roles, including Business Development Manager at ga, Business Intelligence Manager Consultant at AlmapBBDO, Head of Operations at Sabion Digital, and Head of Digital Performance at Bradesco Seguros. Throughout his career, he has consistently demonstrated his ability to identify and capitalize on emerging market opportunities, implement data-driven strategies, and foster high-performing, collaborative teams.

Academic Background
Francisco holds a Bachelor's degree in Computer Science from the Universidade de São Paulo, where he graduated with honors. He has also completed executive education programs in Digital Transformation and Strategic Business Management from leading institutions.

Areas of Expertise

• Digital marketing strategy and execution

• Data analytics and business intelligence

• Technology integration and process optimization

• Cross-functional team leadership and stakeholder management

Professional Impact
As the Head of Digital Performance at Bradesco Seguros, Francisco spearheaded the implementation of cutting-edge marketing automation and analytics tools, which resulted in a 23% increase in conversion rates and a 17% reduction in customer acquisition costs. In his role at Sabion Digital, he led the development and launch of a pioneering e-commerce platform that drove a 35% uplift in online sales for a major retail client.

Conclusion
With his deep industry expertise, proven track record of success, and unwavering commitment to innovation, Francisco Fernandes is poised to continue making a significant impact on the digital transformation landscape in Brazil. As the Founder of Click Hit, he is dedicated to empowering organizations to thrive in the digital age through data-driven strategies, technology-enabled solutions, and collaborative partnerships.