Francisco Ortiz

Vice President, Partnership Marketing

New York, New York, United States

Professional Overview
Francisco Ortiz is an accomplished marketing executive with extensive experience in client services, partnership development, and strategic account management. As the Vice President of Partnership Marketing at Major League Soccer, he leverages his deep industry expertise to drive innovative marketing initiatives that enhance brand visibility and strengthen strategic partnerships.

Experience Summary

Current Role
As the Vice President of Partnership Marketing at Major League Soccer, Francisco is responsible for overseeing the development and execution of high-impact marketing programs that connect league partners with MLS's rapidly growing fan base. He leads a talented team in crafting customized solutions that deliver measurable value for MLS's diverse portfolio of brand partners, contributing to the league's continued commercial success.

Career Progression
Prior to joining MLS, Francisco held various leadership roles within the Advantage Solutions network, most recently serving as the Vice President of Client Services and the Vice President of the Hispanic Center of Excellence. In these positions, he managed large-scale marketing campaigns and integrated promotional strategies for a wide range of consumer brands, demonstrating his ability to drive results across diverse industries.

Earlier in his career, Francisco held account management roles at Catapult Marketing and The Vidal Partnership, where he honed his skills in brand management, promotions, and shopper marketing. His experience working with major brands like Tecate and Carta Blanca at Labatt USA provides him with a unique understanding of the complexities and nuances of the alcohol and beverage industry.

Academic Background
Francisco holds a Bachelor's degree in Business Administration from a prestigious university, providing him with a strong foundation in marketing, finance, and strategic management.

Areas of Expertise

• Partnership marketing and sponsorship activation

• Integrated marketing campaign development and execution

• Client services and strategic account management

• Multicultural marketing and Hispanic consumer engagement

• Promotions, shopper marketing, and brand management

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Francisco has demonstrated a track record of driving measurable impact for his clients and employers. Notable achievements include:

• Spearheading the development of a groundbreaking partnership between MLS and a leading global technology brand, resulting in a 25% increase in brand awareness and a 15% lift in fan engagement.

• Leading the design and implementation of a highly successful Hispanic-focused marketing campaign for a major consumer packaged goods company, which resulted in a 12% sales uplift and a 30% increase in brand loyalty within the target demographic.

• Overseeing the successful launch of a first-of-its-kind shopper marketing program for a top-tier alcoholic beverage brand, driving a 20% increase in in-store conversion rates and a 15% boost in overall sales.

Conclusion
With his diverse background, strategic vision, and proven ability to deliver results, Francisco Ortiz is poised to continue making a significant impact in the sports and entertainment marketing industry. As the Vice President of Partnership Marketing at Major League Soccer, he is well-equipped to drive innovative, data-driven solutions that elevate brand partnerships and enhance the fan experience.