Professional Summary
Professional Overview
Francisco Perez Retamal is an experienced e-commerce and digital marketing leader with a proven track record of driving business growth and innovation. As the Gerente DTC at Electrolux, he is responsible for leading the company's direct-to-consumer strategy and digital transformation initiatives. He also serves as a Member of the Executive Committee at the Cámara de Comercio de Santiago, providing strategic guidance on e-commerce and digital commerce matters.
Experience Summary
Current Role
As the Gerente DTC at Electrolux, Francisco is responsible for spearheading the company's direct-to-consumer (DTC) strategy, overseeing the development and implementation of innovative digital platforms and e-commerce solutions. He plays a key role in driving the organization's digital transformation, leveraging his expertise in e-commerce, marketing, and data analytics to enhance the customer experience and optimize sales channels.
Career Progression
Prior to his current role, Francisco held several senior leadership positions in the e-commerce and digital marketing domain. He served as the Chief Digital Officer (CDO) at Forus S.A., where he was instrumental in developing and executing the company's digital transformation strategy. Additionally, he has held roles such as Gerente de Marketing y Ecommerce and Gerente E-Commerce at Natura, as well as Gerente de Negocios eCommerce and Jefe Comercial y nuevos negocios at Jumbo, a leading supermarket chain in Chile.
Academic Background
Francisco holds a Bachelor's degree in Business Administration from a prestigious university in Chile, where he specialized in e-commerce, digital marketing, and strategic management.
Areas of Expertise
- E-commerce strategy and implementation
- Digital marketing and customer acquisition
- Data-driven decision making and analytics
- Omnichannel customer experience optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Francisco has demonstrated a strong ability to drive business growth and innovation through digital initiatives. At Forus S.A., he played a pivotal role in transforming the company's e-commerce presence, leading to a significant increase in online sales and customer engagement. At Natura, he spearheaded the development of advanced e-commerce platforms and data-driven marketing strategies, contributing to the brand's enhanced digital presence and customer loyalty.
Conclusion
With his extensive experience in the e-commerce and digital marketing domain, Francisco Perez Retamal is a strategic and innovative leader who is well-positioned to guide Electrolux's direct-to-consumer strategy and digital transformation. His proven track record of driving measurable business impact, coupled with his industry expertise and collaborative leadership style, make him a valuable asset to the organization.
