Franco Beretta

President & C.E.O.

Brescia, Lombardy, Italy

Professional Overview

Franco Beretta is an accomplished senior executive with extensive experience in the firearms and outdoor sports industries. He currently serves as the President and Chief Executive Officer for multiple companies within the Beretta Group, leveraging his deep industry expertise and strategic leadership to drive growth and innovation.

Experience Summary

Current Roles

President & C.E.O., Fabbrica d'Armi Pietro Beretta SpA (2015-01-01 to Present)

Oversees the operations and strategic direction of the iconic Beretta firearms brand, which is one of the oldest industrial dynasties in the world

Responsible for maintaining the company's reputation for quality and innovation, while expanding its global footprint and market share

Spearheaded the development of new product lines and technologies, contributing to the company's success and industry leadership

Presidente & C.E.O., Norma Precision Inc. (2022-09-01 to Present)

Leads the management and strategic development of Norma Precision, a leading manufacturer of high-quality ammunition and reloading components

Focuses on driving operational efficiency, product innovation, and international expansion to strengthen Norma's competitive position

President & C.E.O., RWS - Ignition Technology (2022-09-01 to Present)

Oversees the operations and growth strategy of RWS, a premier brand in the ammunition and reloading supplies market

Responsible for integrating RWS into the Beretta Group's portfolio and leveraging synergies to enhance the company's global footprint

President, Sako Ltd - Part of Beretta Group (2000-01-01 to Present)

Provides strategic leadership and oversight for Sako, a renowned manufacturer of high-performance firearms and ammunition

Ensures the continued excellence and innovation of the Sako brand within the Beretta Group's portfolio

Executive Vice-President, Beretta USA (1998-01-01 to Present)

Drives the strategic growth and development of Beretta's operations in the United States, the company's largest international market

Responsible for maintaining Beretta's reputation for quality and customer satisfaction in the North American market

Career Progression

Prior to assuming his current executive roles, Franco Beretta held various leadership positions within the Beretta Group, including executive-level roles at Beretta USA and Sako Ltd. His career trajectory demonstrates a deep understanding of the firearms and outdoor sports industries, as well as a commitment to driving innovation and growth within the family-owned business.

Academic Background

Franco Beretta holds a Bachelor's degree in Business Administration from the University of Brescia in Italy, where he developed a strong foundation in management and strategic decision-making.

Areas of Expertise

Firearms and ammunition manufacturing

Outdoor sports and recreational products

Global business operations and expansion

Strategic leadership and organizational management

Product development and innovation

Brand positioning and marketing

Professional Impact

Throughout his career, Franco Beretta has played a pivotal role in shaping the Beretta Group's growth and industry leadership. His strategic vision, operational expertise, and commitment to innovation have contributed to the continued success and reputation of the company's iconic brands, both in the domestic Italian market and globally.

Conclusion

With his extensive industry experience, proven track record of success, and deep expertise in firearms and outdoor sports, Franco Beretta is well-positioned to lead the Beretta Group's ongoing evolution and expansion. As he continues to oversee the company's diverse portfolio of brands, he remains focused on driving innovation, enhancing operational efficiency, and solidifying the group's position as a global leader in its respective markets.