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Frank Guastella

Frank Guastella


Director Of Sales & Operations



Professional Overview
Frank Guastella is an accomplished operations and sales leader with over 12 years of experience in the lighting and electrical supply industry. In his current role as the Director of Sales & Operations at Revco Lighting + Electrical Supply, Inc., he is responsible for driving revenue growth, optimizing operational efficiency, and leading a team of sales and logistics professionals.

Experience Summary

Current Role
As the Director of Sales & Operations, Frank oversees all sales and operational functions for Revco Lighting + Electrical Supply, a leading regional distributor of lighting, electrical, and related products. He is instrumental in developing and executing strategic initiatives to increase market share, enhance customer experience, and improve profitability. Under his leadership, the company has achieved double-digit revenue growth and sustained operational excellence.

Career Progression
Prior to his current role, Frank held various positions of increasing responsibility within Revco Lighting + Electrical Supply. He served as the Director of Operations, where he implemented lean manufacturing principles, streamlined supply chain processes, and spearheaded the implementation of a new enterprise resource planning (ERP) system, resulting in significant cost savings and improved inventory management. Earlier in his career, Frank held roles as a Purchasing Manager, Operations Analyst, and Pricing Coordinator, gaining a comprehensive understanding of the company's operations and developing expertise in areas such as procurement, data analysis, and customer pricing strategies.

Academic Background
Frank holds a Bachelor of Science in Business Administration from the State University of New York at Stony Brook, with a concentration in Operations Management. He is also a certified Lean Six Sigma Green Belt, demonstrating his commitment to continuous process improvement and operational excellence.

Areas of Expertise
  • Sales and revenue growth strategy

  • Operations management and process optimization

  • Supply chain and logistics management

  • Inventory control and forecasting

  • Customer relationship management

  • Team leadership and talent development


Professional Impact
During his tenure at Revco Lighting + Electrical Supply, Frank has spearheaded several high-impact initiatives. He led the implementation of a new customer relationship management (CRM) system, which resulted in a 25% increase in sales lead conversion rates and improved customer engagement. Additionally, he initiated a comprehensive training program for the sales team, leading to a 15% improvement in average sales per representative.

Conclusion
With his extensive industry experience, strategic mindset, and proven track record of driving operational and sales excellence, Frank Guastella is a valuable asset to Revco Lighting + Electrical Supply. As the Director of Sales & Operations, he is well-positioned to continue guiding the company's growth and solidifying its position as a leading regional distributor in the lighting and electrical supply industry.