Frank Leonard - Chief Sales Officer at Zenus, Inc.
Professional Background
Frank Leonard serves as the Chief Sales Officer (CSO) at Zenus, Inc., an innovative company specializing in ethical facial analysis. He brings over 20 years of experience in business development and sales to the role, establishing his career with a significant tenure at E Group, Inc., where he served as Vice President of Business Development from 1992 to November 2016. Subsequently, Frank transitioned to Stova (formerly MeetingPlay), holding the position of Chief Sales Officer from November 2016 until May 2023.
Current Role and Responsibilities at Zenus, Inc.
In his current role at Zenus, Inc., Frank Leonard is dedicated to leading and building the Global Sales organization. His responsibilities include:
- Leading Sales Initiatives: Driving the sales team to capture critical information for exhibitors, speakers, and activations using Zenus’ AI-powered ethical facial analysis tools.
- Client Engagement: Working closely with partners and clients to implement Zenus' technology, which measures sentiments, dwell times, stop rates, and impressions efficiently and non-intrusively, adhering to GDPR regulations.
- Business Development: Developing new business opportunities and sustaining long-term client relationships, demonstrated by his recent collaborative efforts with ConferenceDirect and Popshap.
- Strategic Partnerships: Forging key partnerships, such as the one with Popshap to enhance digital signage capabilities with advanced analytics, and with the International Association of Exhibitions and Events (IAEE).
Professional Activities and Highlights
1. Zenus and Popshap Partnership:
- Frank announced the integration of Zenus’ analytics with Popshap’s digital signage, which aims to elevate event engagement through advanced metrics ([Source](https://www.linkedin.com/posts/frank-leonard_zenus-and-popshap-forge-partnership-to-elevate-activity-7203396649623175169-rKDk), Date: Jun 3, 2024).
2. Industry Engagements:
- Frank is actively involved in industry events. He spoke at the CEO Summit for ConferenceDirect, highlighting the ongoing partnership ([Source](https://www.linkedin.com/posts/frank-leonard_thanks-to-the-team-at-conferencedirect-for-activity-7141449156463575040-jQZs), Date: Dec 15, 2023).
- Hosted an intimate dinner for event professionals in collaboration with Sessionboard and ASP Events, emphasizing networking and sharing industry insights ([Source](https://www.linkedin.com/posts/frank-leonard_great-people-great-event-discussion-was-activity-7161815599822630912-QImS)).
3. Thought Leadership:
- Regularly shares insights and updates about Zenus' advancements and industry trends on LinkedIn ([Source](https://www.linkedin.com/posts/frank-leonard_hi-all-i-am-happy-to-announce-that-i-have-activity-7078112413702651904-U2_4), Date: Jun 23, 2023).
Personal and Educational Background
- Education: Frank Leonard attended Bishop McDevitt High School in Harrisburg, PA, and continued his studies at Shippensburg University of Pennsylvania.
- Community Engagement: He actively participates in discussions and shares insights with industry peers through various LinkedIn posts.
Company Overview: Zenus, Inc.
Zenus, Inc. is pioneering in the field of ethical facial analysis. Their technology helps businesses capture valuable analytics such as impressions, demographics, and sentiment analysis, while strictly adhering to privacy regulations like GDPR.
- Focus Areas: AI/ML, Computer Vision, Ethical AI.
- Recent Developments: Zenus has been recognized as a finalist for the IBTM Tech Watch Awards, demonstrating their technological innovation and impact in the industry.
Additional Notes
- Frank Leonard has a strong professional network and frequently engages with other leaders in the industry, as highlighted by his LinkedIn activity.
- His strategic vision and extensive background in sales and business development continue to drive Zenus' growth and technological advancements in the event analytics space.
