Frannie Shellman

Head of Marketing
New York, New York, United States

Professional Overview

Frannie Shellman is an accomplished marketing executive with extensive experience in the retail and lifestyle industries. As the Head of Marketing at Industry City, she leverages her deep expertise in brand development, omnichannel marketing, and consumer engagement to drive impactful and innovative strategies.

Experience Summary

Current Role

As the Head of Marketing at Industry City, Frannie is responsible for overseeing the development and execution of comprehensive marketing campaigns that amplify the brand's visibility and position Industry City as a premier destination for businesses, residents, and visitors. She collaborates closely with cross-functional teams to create engaging content, enhance digital and social media presence, and implement targeted marketing initiatives that deliver measurable results.

Career Progression

Prior to her current role, Frannie served as the Head of Marketing at SHOWFIELDS, where she spearheaded the brand's transformation and positioning as a innovative retail experience. She has also held marketing leadership positions at American Dream and Fourpost (acquired by American Dream), where she played a crucial role in driving retail marketing strategies and operational excellence.

Frannie's early career experience includes roles at Kyle Bunting, Inc., Hearst Magazines, and Condé Nast, where she honed her skills in account management, brand development, and advertising services. Her diverse background and progressive career path have equipped her with a well-rounded understanding of the marketing landscape and a proven ability to adapt to the evolving needs of the industry.

Academic Background

Frannie holds a Bachelor's degree from the University of Memphis, where she specialized in Marketing and Communications.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Retail marketing and consumer engagement

• Digital and social media marketing

• Analytical and data-driven decision making

• Cross-functional leadership and team collaboration

Professional Impact

Throughout her career, Frannie has demonstrated a track record of driving measurable growth and success for the organizations she has served. At SHOWFIELDS, she spearheaded the brand's repositioning and marketing efforts, resulting in a significant increase in foot traffic and customer engagement. At American Dream, she played a pivotal role in developing and implementing comprehensive retail marketing strategies that contributed to the project's overall success.

Conclusion

With her extensive expertise in marketing, retail, and brand management, Frannie Shellman is poised to continue making a significant impact in her role as the Head of Marketing at Industry City. Her strategic vision, leadership acumen, and commitment to driving innovative and impactful marketing initiatives make her a valuable asset to the organization and the industry at large.