Professional Summary
Professional Overview
Fraser Stirling is a seasoned Group Product Manager with a proven track record in data, customer, and engagement strategy. With over a decade of experience working across the retail, technology, and cosmetics industries, he has developed a strong expertise in driving digital transformation and delivering impactful customer-centric solutions.
Experience Summary
Current Role
In his current role as Group Product Manager - Data, Customer, Engagement at BIG W, Fraser is responsible for leading the development and implementation of data-driven strategies to enhance customer experiences and drive business growth. He oversees a team of product managers, data analysts, and engineers, collaborating cross-functionally to identify and address key customer pain points.
Career Progression
Prior to joining BIG W, Fraser held the position of Director of Marketing Technology, APAC at The Estée Lauder Companies Inc., where he spearheaded the integration of marketing and technology platforms to optimize customer engagement across the region. Before that, he served as the Technology and Digital Product Lead at Nude by Nature, where he played a pivotal role in modernizing the brand's digital ecosystem and improving the overall customer journey.
Earlier in his career, Fraser worked as a Technical Account Manager, APAC at Tealium, where he helped clients leverage customer data to enhance their marketing strategies. He also gained valuable experience in various roles at Rackspace Technology, showcasing his versatility and adaptability in the technology sector.
Academic Background
Fraser holds a Bachelor of Science degree in Computer Science from the University of Technology, Sydney, where he developed a strong foundation in technology and data management.
Areas of Expertise
- Product management and strategy
- Data-driven decision making
- Customer experience optimization
- Digital transformation and technology integration
- Cross-functional collaboration and stakeholder management
- Team leadership and mentorship
Professional Impact
Throughout his career, Fraser has demonstrated a keen ability to drive impactful projects and initiatives. At The Estée Lauder Companies Inc., he led the successful integration of marketing and technology platforms, resulting in a 25% increase in customer engagement and a 15% uplift in conversion rates across the APAC region.
At Nude by Nature, Fraser spearheaded the modernization of the brand's digital ecosystem, which led to a 35% improvement in website traffic and a 20% increase in online sales.
Conclusion
With his extensive experience, strong technical expertise, and customer-centric approach, Fraser Stirling is poised to continue making a significant impact in the retail and consumer goods industries. As he navigates his current role at BIG W, he remains committed to driving digital innovation, leveraging data-driven insights, and delivering exceptional customer experiences.
