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Fred Hernandez

Fred Hernandez


Chief Marketing Officer | Ecom Growth Marketer
Carlsbad, California, United States

Professional Overview


Fred Hernandez is a seasoned marketing executive with a proven track record of driving growth and revenue across diverse industries. As a multifaceted marketing leader, he excels at leveraging data-driven strategies, innovative digital channels, and impactful brand positioning to propel organizations to new heights.

Experience Summary



Current Roles


Chief Marketing Officer | Ecom Growth Marketer, PRO Compression (Present)
  • Spearheading omnichannel marketing initiatives to accelerate ecommerce growth and strengthen brand awareness for a leading athletic compression wear company.

  • Developing and executing comprehensive digital marketing strategies, including SEO, social media, email, and paid advertising campaigns.

  • Leading cross-functional teams to optimize the customer experience, drive customer acquisition and retention, and boost overall marketing effectiveness.


Marketing Consultant, Fred Hernandez (Present)
  • Providing strategic marketing consulting services to a diverse client base, offering expertise in areas such as brand strategy, digital transformation, and revenue growth.

  • Collaborating with clients to identify growth opportunities, develop tailored marketing plans, and implement impactful campaigns.


Director of Marketing and Communications | Non-Profit Growth Marketer, Padres Pedal the Cause (Present)
  • Oversees marketing and communications strategies for a leading non-profit organization focused on cancer research and patient support.

  • Drives awareness, engagement, and fundraising efforts through targeted digital marketing, event planning, and community outreach initiatives.


Director of Marketing, North America | Brand Champion | Channel Marketing | Demand & Revenue, 2XU (Present)
  • Spearheaded the North American marketing strategy for a premium athletic apparel brand, driving significant growth in the region.

  • Responsible for brand management, channel marketing, and demand generation initiatives to increase market share and revenue.

  • Collaborated cross-functionally with sales, product, and operations teams to optimize the customer experience and achieve business objectives.


Director of Marketing, Modern Postcard (Present)
  • Led the marketing function for a leading direct mail and print-on-demand solutions provider, implementing data-driven strategies to enhance lead generation and customer retention.

  • Developed and executed integrated marketing campaigns across digital and traditional channels, including email, social media, and direct mail.

  • Drove the creation of compelling content and collateral to support the company's brand positioning and sales initiatives.


Career Progression


Throughout his career, Fred has held progressive marketing leadership roles, consistently delivering impactful results for both large enterprises and growth-oriented organizations. His extensive experience spans diverse industries, including ecommerce, non-profit, and athletic apparel, where he has demonstrated his ability to drive revenue growth, enhance brand visibility, and optimize the customer experience.

Academic Background


Fred holds a Bachelor of Science in Marketing from the University of California, San Diego, where he graduated with honors.

Areas of Expertise


  • Ecommerce and digital marketing strategy

  • Brand development and positioning

  • Omnichannel marketing campaign execution

  • Data-driven performance optimization

  • Cross-functional team leadership and collaboration

  • Non-profit marketing and fundraising strategy


Professional Impact


  • Grew ecommerce revenue by 35% for a leading athletic compression wear brand through innovative digital marketing initiatives.

  • Spearheaded a comprehensive rebranding and marketing campaign that increased brand awareness by 50% for a non-profit organization.

  • Developed and implemented a successful channel marketing strategy that expanded a premium athletic apparel brand's distribution network and drove a 25% increase in revenue.

  • Consistently recognized as a strategic marketing leader who delivers measurable results and drives sustainable growth for organizations.


Conclusion


With his diverse marketing expertise, Fred Hernandez is a versatile and results-driven professional who is poised to make a significant impact as a Chief Marketing Officer or in other senior-level marketing roles. His ability to translate data-driven insights into impactful, omnichannel strategies has enabled him to deliver exceptional growth and revenue performance for organizations across multiple industries.