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Fred Hernandez

Fred Hernandez


Chief Marketing Officer | Ecom Growth Marketer

Professional Overview


Fred Hernandez is an accomplished marketing executive with over 20 years of experience driving growth and innovation for leading brands across diverse industries. As the Chief Marketing Officer and Ecom Growth Marketer at PRO Compression, he is responsible for spearheading the company's global marketing strategy, optimizing digital channels, and accelerating ecommerce revenue. With a proven track record in brand building, demand generation, and go-to-market execution, Fred is a versatile marketing leader who thrives in fast-paced, competitive environments.

Experience Summary



Current Role


As the Chief Marketing Officer and Ecom Growth Marketer at PRO Compression, Fred is responsible for leading the company's global marketing initiatives. He oversees the development and execution of the brand's marketing strategy, driving digital transformation and ecommerce growth. Under his leadership, PRO Compression has experienced a 28% year-over-year increase in online sales and a 35% improvement in marketing ROI. Fred has been instrumental in expanding the brand's reach through targeted digital campaigns, strategic partnerships, and data-driven optimization.

Career Progression


Prior to his current role, Fred served as the Director of Marketing and Communications at Padres Pedal the Cause, a non-profit organization focused on cancer research. In this position, he led the organization's marketing and communications efforts, resulting in a 40% increase in event participation and a 25% growth in fundraising. Earlier in his career, Fred held marketing leadership roles at prominent brands such as 2XU, Modern Postcard, and Hunter Industries, where he consistently delivered impactful marketing strategies and measurable business outcomes.

Academic Background


Fred holds a Bachelor of Arts degree in Marketing and Communications from the University of California, San Diego, where he graduated with honors.

Areas of Expertise


  • Ecommerce growth and digital transformation

  • Integrated marketing strategy and campaign execution

  • Brand building and positioning

  • Demand generation and lead nurturing

  • Data-driven decision making and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout his career, Fred has demonstrated a track record of driving measurable impact for the organizations he has served. At PRO Compression, he has spearheaded the implementation of a robust ecommerce platform, resulting in a 28% year-over-year increase in online sales. His strategic marketing initiatives have also contributed to a 35% improvement in marketing ROI for the company. Additionally, Fred's leadership at Padres Pedal the Cause led to a 40% increase in event participation and a 25% growth in fundraising, significantly expanding the organization's reach and impact.

Conclusion


Fred Hernandez is a seasoned marketing executive with a proven ability to translate strategic vision into tangible business results. With his deep expertise in ecommerce growth, digital marketing, and brand management, he is well-positioned to drive continued success for PRO Compression and make a lasting impact on the industry.