Overview
Name: Fred Kessler
Current Position: Founder, CEO, and Chief Sales Officer
Company: Sales Partnerships, Inc. (SPI)
Location: Broomfield, CO
Contact Information: [LinkedIn Profile](https://www.linkedin.com/in/spifredkessler)
Professional Background and Achievements
Fred Kessler is the Founder and CEO of Sales Partnerships, Inc., a prominent B2B field sales and marketing outsourcing organization in North America. Established in 1997, Sales Partnerships has become a leader in the field, earning multiple accolades for its innovative approach to sales outsourcing and performance management.
Kessler is a recognized pioneer in sales outsourcing, with extensive experience in improving sales processes and performance metrics. Under his leadership, SPI has been awarded numerous honors, including multiple Stevie Awards — the most prestigious accolades in the sales industry. Specifically, Kessler has been Chair of the final judging committee for the Sales Department Awards categories of the 2013 Stevie Awards for Sales & Customer Service.
Leadership and Vision
Fred Kessler runs a results-oriented operation at Sales Partnerships, focusing on strategic planning and a deep understanding of audience needs. He emphasizes precision-crafted sales teams, customer engagement, and brand activation. His philosophy centers around continuous improvement and detailed performance monitoring, as encapsulated in his top three sales improvement tips, which include:
1. Analyzing key performance indicators continuously rather than post-quota.
2. Evaluating sales team members based on historical success relevant to the organization's environment.
3. Soliciting external, independent reviews of the current sales processes to ensure optimal strategy.
Contributions and Community Involvement
Kessler has also significantly contributed to the sales community by collaborating with the University Sales Education Foundation, promoting the importance of university-level sales education. His dedication to community service is evident through initiatives like establishing a large community food share garden.
Honor and Recognition
SPI's numerous awards under Kessler's leadership include:
- Top National Sales Organization in the United States.
- Multiple Gold Stevie Awards, including a prestigious Grand Stevie Award in 2016.
- Consistent recognition as a top sales outsourcing provider in the U.S and globally.
Insights and Influence
Kessler is a regular speaker at industry events and Inc. Magazine’s Growth Conferences, where he shares insights on sales metrics and buyer motivation. His work and thought leadership have influenced various sales strategies across industries, emphasizing the importance of data-driven decision-making and innovative sales approaches.
Notable Mentions
Fred Kessler’s leadership at SPI has been profiled in various industry publications and platforms, including:
- LinkedIn: Articles and posts showcasing his views on talent management and sales strategy.
- Stevie Awards Blog: Detailed discussions on sales improvements and industry trends.
- Future Pharma: Recognized as a key speaker and pioneer in sales outsourcing.
Conclusion
Fred Kessler's strategic and visionary leadership at Sales Partnerships, Inc. not only drives his company to excellence but also sets new benchmarks in the sales outsourcing industry. By fostering a culture of continuous improvement and community involvement, Kessler ensures both his company’s and his clients’ enduring success.
