Fred Licon
Chief Marketing Officer
Professional Overview
Fred Licon is an accomplished marketing executive with over a decade of experience driving growth and innovation across various industries. As the Chief Marketing Officer at Flint Cooper, he is responsible for spearheading the company's comprehensive marketing strategy, leveraging his expertise in digital marketing, brand development, and strategic partnership management to propel the organization's success.
Experience Summary
Current Role
As the Chief Marketing Officer at Flint Cooper, Fred is accountable for developing and executing the company's integrated marketing initiatives. He oversees a team of marketing professionals and collaborates closely with cross-functional leaders to align marketing objectives with the overall business goals. Under his guidance, Flint Cooper has achieved significant milestones, including a 25% year-over-year increase in brand awareness and a 20% growth in e-commerce sales.
Career Progression
Prior to his current role, Fred co-founded Lineup Media Group and Atomic 47, LLC, where he served as the Chief Operating Officer. In these positions, he played a pivotal role in driving operational efficiency, implementing innovative marketing strategies, and fostering strategic partnerships that contributed to the companies' sustained growth. Earlier in his career, Fred held the role of Chief Operating Officer at Ocho Global, LLC, and Director of Community and Government Affairs at Wynn Resorts, further honing his expertise in operations, public relations, and stakeholder management.
Academic Background
Fred holds a Bachelor of Science degree in Marketing from the University of Illinois Urbana-Champaign, where he graduated cum laude. He is recognized for his academic excellence and has been actively involved in various professional development programs, enhancing his knowledge and staying at the forefront of industry trends.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Integrated marketing campaign management
- Strategic partnership and alliance building
- Data-driven decision making and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Under Fred's leadership, Flint Cooper has experienced significant growth and industry recognition. He has spearheaded the development and launch of several award-winning marketing campaigns, including a multi-channel initiative that resulted in a 35% increase in website traffic and a 15% boost in lead generation. Additionally, Fred has been instrumental in forging strategic partnerships with industry-leading organizations, expanding the company's customer base and market reach.
Conclusion
With his extensive experience, strategic acumen, and a proven track record of driving business success, Fred Licon is poised to continue making a significant impact as the Chief Marketing Officer at Flint Cooper. His passion for innovation, coupled with his expertise in data-driven marketing, positions him as a valuable asset in leveraging the company's full potential and solidifying its competitive edge in the industry.
