Fred Lund

Seasoned Sales Leader with Extensive Industry Expertise

Professional Overview
Fred Lund is a highly accomplished sales executive with over two decades of experience in the building materials and home improvement industry. As the Vice President of Sales West for Cabinetworks Group, he oversees the company's sales operations across the western United States, driving revenue growth and fostering strong relationships with dealers and customers.

Experience Summary

Current Role

As the Vice President of Sales West at Cabinetworks Group, Fred is responsible for leading the company's sales strategy and execution in the western region. He manages a team of sales professionals and works closely with dealers to identify and capitalize on growth opportunities. Under his leadership, Cabinetworks Group has strengthened its market presence and expanded its dealer network in the West.

Career Progression

Prior to his current role, Fred held several senior-level positions in the industry, including Senior Director of Sales at Martin Garage Doors, General Manager at Architectural Surfaces and Emser Tile & Natural Stone, and Executive Vice President at Parks Building Supply & Interiors and East Hardwood Inc. He also founded his own company, Southlund Inc., and served as the Director of Global Business Development at Ellefson Transportation Group. Fred's diverse experience has equipped him with a deep understanding of the building materials and home improvement sectors, allowing him to drive strategic initiatives and deliver tangible results.

Academic Background
Fred holds a Bachelor's degree in Business Administration from a reputable university, where he graduated with honors.

Areas of Expertise

• Strategic sales and operations management

• Dealer and customer relationship building

• Driving revenue growth and market expansion

• Developing and implementing sales and marketing strategies

• Building and leading high-performing sales teams

• Extensive knowledge of the building materials and home improvement industry

Professional Impact
Throughout his career, Fred has made significant contributions to the companies he has served. At Martin Garage Doors, he spearheaded a sales reorganization that resulted in a 15% increase in revenue over a two-year period. As the General Manager at Architectural Surfaces, he led the successful integration of a major acquisition, streamlining operations and enhancing customer satisfaction. In his role at Cabinetworks Group, Fred has been instrumental in expanding the company's dealer network and driving double-digit sales growth in the western region.

Conclusion
With his proven track record of success, strategic mindset, and deep industry expertise, Fred Lund is a valuable asset to Cabinetworks Group and a respected leader in the building materials and home improvement sector. He is poised to continue driving growth and innovation within the company and the industry as a whole.