Freddie Hua

Associate Director, Business Intelligence | New York, New York, United States

Professional Overview

Freddie Hua is an accomplished data-driven professional with over 8 years of experience in analytics, business intelligence, and insights generation. As the Associate Director of Business Intelligence at 22Squared, he leverages his expertise in data analysis, visualization, and strategic decision-making to drive impactful business outcomes for the agency's clients.

Experience Summary

Current Role

As the Associate Director of Business Intelligence at 22Squared, Freddie is responsible for leading a team of analysts and overseeing the development and implementation of data-driven strategies. He plays a pivotal role in translating complex data into actionable insights, enabling the agency to deliver more informed and effective solutions for its clients across various industries.

Career Progression

Prior to his current role, Freddie held progressive positions within the analytics and insights space, including Manager of Analytics & Insights at GroupM and Senior Associate at Openmind/Neo/Wavemaker. Throughout his career, he has demonstrated a strong aptitude for leveraging data to drive business performance, optimizing media planning and strategy, and guiding clients towards data-informed decision-making.

Academic Background

Freddie holds a Bachelor's degree in Marketing from the University of California, Los Angeles (UCLA), where he developed a strong foundation in data analysis, consumer behavior, and strategic planning.

Areas of Expertise

• Business intelligence and data analytics

• Data visualization and reporting

• Media planning and strategy optimization

• Audience segmentation and targeting

• Cross-functional collaboration and stakeholder management

• Strategic decision-making and problem-solving

Professional Impact

Throughout his career, Freddie has made significant contributions to the organizations he has worked with. At GroupM, he spearheaded the development of a custom analytics platform that enabled the team to deliver more targeted and effective media campaigns, resulting in a 25% increase in campaign ROI for key clients. At 22Squared, Freddie has been instrumental in establishing a data-driven culture, leading the implementation of advanced analytics tools and methodologies that have driven measurable improvements in campaign performance and client satisfaction.

Conclusion

With his extensive experience, data-driven mindset, and proven track record of success, Freddie Hua is a valuable asset to the 22Squared team. As the Associate Director of Business Intelligence, he is poised to continue driving innovation, optimizing business performance, and delivering transformative results for the agency's clients.