Freddy Ang – Senior Digital Art Director, Aetrex Worldwide, Inc.
Executive Summary
Freddy Ang holds the position of Senior Digital Art Director at Aetrex Worldwide, Inc. and is based in New York, United States. With over 19 years of comprehensive international experience in digital and graphic design, his career has included significant roles in web design, digital marketing, and art direction. Freddy’s background demonstrates expertise in brand development, user experience, and digital platform optimization, making him a key strategic influencer within the Aetrex organization.
Professional Experience and Role at Aetrex
- Current Position:
Senior Digital Art Director, Aetrex Worldwide, Inc.
Tenure: December 2017 – Present
In his current capacity, Freddy Ang leads digital creative initiatives for Aetrex, a company specialized in comfort footwear, orthotics, and wellness products. His responsibilities include overseeing visual brand identity, directing digital campaigns, and optimizing user experience across web and e-commerce assets. Freddy also acts as creative director for both internal teams and external collaborators on critical projects. There are no direct reports under his purview, emphasizing a highly specialized, senior individual contributor role with broad creative authority.
- Previous Experience:
Freddy’s career began in 2005 as Web Designer & Marketing Coordinator at Club FFour. He has since progressed through a series of roles focused on digital design:
- Digital Designer, Sensis (2006)
- Web Designer, Bizar Mobile (2007–2011)
- Web Designer, Arthur Media Group (2011)
- Web Designer, Just Group (2014–2015)
- Digital and Graphic Designer, Kennedy Luxury Group (2015–2017)
This background underlines extensive exposure to both agency-side and in-house creative leadership and digital production for international brands.
Education and Professional Development
- Master of Professional Communication (Interactive Multimedia Technology)
Edith Cowan University (2003–2004)
- Bachelor of Commerce (Marketing and Electronic Commerce)
Curtin University (2000–2003)
- Certifications:
- Google Ads Search (November 2022)
- Google Ads Display (August 2022)
Freddy’s education overlays strong foundations in both communications technology and e-commerce marketing, aligning with the digital business strategies of Aetrex.
Professional Accomplishments and Project Portfolio
- Freddy is recognized for delivering exceptional, globally-scaled creative assets, as demonstrated via his personal portfolio (freddyang.com), which includes major projects for brands such as Aetrex, Kennedy, Graff, Rolex, and Kenzo.
- He has played a creative leadership role on Aetrex’s marketing and e-commerce team, often collaborating with freelance and in-house designers to develop innovative solutions for digital campaigns.
- Under his tenure, Aetrex has received industry recognition, notably:
- “Insole/Orthotic of the Year” for the second consecutive year at the Plus Awards (Footwear Plus Magazine).
Aetrex Worldwide, Inc. – Company Overview
- Headquarters: Teaneck, New Jersey, United States
- Industry: Health & Wellness, Footwear, Orthotics
- Employee Size: 201–500
- Core Business:
Aetrex is a global leader in the design and manufacture of wellness footwear and orthotic products, with a product range including therapeutic and fashionable shoes, sandals, athletic footwear, and the Lynco range of over-the-counter orthotics.
- Market Position:
Strong emphasis on innovation in foot health, digital engagement, and e-commerce development.
Key Insights for Engagement
- Influence: Freddy is central to Aetrex’s digital brand evolution, leading high-visibility creative campaigns that impact both the direct-to-consumer and wholesale channels.
- Capabilities: Demonstrates an advanced understanding of cross-platform digital experiences, effective e-commerce design strategies, and data-driven creative decisions.
- Professional Interests: Freddy is actively engaged in the intersection of user experience, branding, and digital marketing technologies, as reflected by his ongoing certification in Google Ads and involvement in digital-led product launches.
Additional Information
- LinkedIn: [Freddy Ang’s LinkedIn Profile](http://www.linkedin.com/in/freddyang)
- Personal Portfolio: [freddyang.com](https://freddyang.com/work-2)
Freddy Ang’s role as Senior Digital Art Director positions him as a pivotal creative stakeholder at Aetrex, primarily responsible for the company’s digital presence and customer-facing innovation in a rapidly evolving health and wellness market.
