Executive Summary
Frédéric Roger is the Global Chief Marketing Officer (CMO) at Akris, a prominent luxury fashion house headquartered in St. Gallen, Switzerland. Since May 2024, he has led the company's global marketing and branding strategies, focusing on digital transformation, brand repositioning, and the development of innovative, holistic marketing campaigns. Known for his strategic and commercially astute leadership spanning over two decades, Roger brings a robust background in retail, wholesale, digital, and franchise environments within the global apparel and fashion industry.
Professional Background
Current Role
- Title: Global Chief Marketing Officer (CMO)
- Company: Akris
- Location: St. Gallen, Switzerland
- Start Date: May 2024
- Key Responsibilities:
- Directing worldwide marketing activities
- Leading brand repositioning and digitalization projects
- Implementing 360° strategic initiatives across global markets
- Elevating the Akris brand through innovation, digital marketing, and franchise strategies
Previous Experience
- Freelance Consultant: Marketing & Communication Director (Feb 2023 – Apr 2024)
- Provided strategic consulting in marketing and communications for international brands.
- Global Marketing & Communications Director | CMO, Church’s (Dec 2018 – Dec 2022)
- Spearheaded brand communication, global marketing campaigns, and digital innovation.
- Demonstrates a strong background in brand building, digital transformation, and strategic marketing leadership in the luxury goods and apparel sectors.
Education
- EBS Paris – European Business School
Professional Skills
- Marketing Strategy
- Digital Transformation
- Brand Positioning
- Management
- Global Brand Development
- Commercial Strategy
Notable Projects & Recent Initiatives
- Led Akris through a major digital transformation and renewed global marketing push since joining in May 2024.
- Focused on 360° marketing initiatives, integrating retail, digital, and wholesale for cohesive brand messaging.
- Key participant in Akris's milestone campaigns, such as significant partnerships and collaborations reflected in global fashion media and recent high-profile anniversaries (e.g., Akris’s 100th anniversary Spring 2023 at Paris Fashion Week).
- Lauded for facilitating partnerships with academic and industry collaborators, such as guiding student-led projects in collaboration with institutions like UW-Madison's Kohl’s Center for Retailing (Dec 2024).
Contact Information
- Email:
- [frederic.london@gmail.com](mailto:frederic.london@gmail.com)
- [froger@bally.ch](mailto:froger@bally.ch)
- Phone: +44 797 798 7890
- LinkedIn: [www.linkedin.com/in/fredericroger1](http://www.linkedin.com/in/fredericroger1)
Additional Observations
Frédéric Roger is well-respected within international fashion circles and recognized for his innovative, data-driven approach to marketing and brand management. His tenure at Akris, alongside past leadership at Church’s, demonstrates expertise in revitalizing luxury brands via digital platforms, strategic partnerships, and experiential marketing. Based in St. Gallen, his operational scope is global, indicating strong multi-market and cross-cultural competencies. Roger’s openness to partnerships with educational and industry organizations signals a collaborative, forward-thinking mindset valuable in the luxury retail and fashion landscapes.
Summary of Key Strengths:
- Leadership in digital, retail, and wholesale marketing operations for global luxury brands
- Proven track record in transformation and brand repositioning
- Broad international network and a talent for cultivating collaborations
- Deep knowledge of contemporary fashion business trends and consumer behavior
