Overview
Freya Estreller is the Chief Operating Officer (COO) of DignityMoves, a 501(c)(3) organization aiming to end unsheltered street homelessness. Her diverse professional background encompasses real estate development, consumer packaged goods (CPG), and start-ups. Estreller’s innovative approach and entrepreneurial experience are pivotal in driving DignityMoves' mission forward.
Professional Background
Career Path
- Real Estate and Development:
- Began career in real estate development, project management, acquisitions, and finance at Ryan Homes in Northern Virginia.
- Worked with Abode Communities, a non-profit affordable housing developer in Southern California.
- Managed a $20 million multifamily real estate fund focused on Echo Park/Silverlake.
- Consumer Packaged Goods and Entrepreneurship:
- Coolhaus Ice Cream:
- Co-founded Coolhaus in 2009 with her wife, pioneering in the artisanal food truck movement.
- Coolhaus became the largest women-led and LGBTQIA-founded ice cream company in the U.S.
- Acquisition: Coolhaus was acquired by Perfect Day, a Bay Area food tech start-up, in December 2021.
- Future Gin:
- Co-founded a Los Angeles distilled gin company, inspired by California, in collaboration with her wife and two female friends.
- The gin features an activist mission and is available in 6+ states, including CA and NY.
- Tea Drops:
- As COO, scaled the company from $400k to $10 million in revenue.
- Successfully raised $8 million in seed and Series A funding.
Education
- Bachelor of Arts in Sociology, Minor in Business, Cornell University.
Leadership and Mentorship
- Active in youth and entrepreneur mentorship.
- Delivered multiple TED-X talks.
- Advisor to FabricVC, a fund dedicated to diverse founders.
Current Role at DignityMoves
- Utilizes her startup and real estate expertise to scale the organization’s operations.
- Focused on strategic growth and innovative solutions to end unsheltered street homelessness.
Personal Attributes and Interests
- Location: Based in Los Angeles, deeply connected to the local community.
- Family: Mother of two children.
- Mentorship: Passionate about guiding young entrepreneurs and professionals.
- Community Involvement: Member of the YPO Beverly Hills chapter.
Key Insights
- Estreller’s combined experience in real estate development and innovative consumer goods provides a unique skill set for her role at DignityMoves.
- Her proven track record of scaling companies and securing substantial funding indicates strong strategic and financial acumen.
- Estreller’s involvement in various entrepreneurial ventures highlights her capability to disrupt traditional markets and drive significant growth.
- Her connection to community and mentorship underscores a commitment to social impact and inclusive growth, aligning well with DignityMoves’ mission.
Contact Information
- Email: freya@dignitymoves.org
Company Information: DignityMoves
- Mission: To end unsheltered street homelessness using an innovative, rapid, and cost-effective model for creating Interim Supportive Housing.
- Impact Locations: San Francisco, Santa Barbara, Rohnert Park, Alameda, among others.
- Address: 870 Market Street #1151, San Francisco, CA, 94102
- Contact: hello@dignitymoves.org | 707.652.9708
Notable Achievements
- Development of scalable, supportive housing solutions that address immediate homelessness needs.
- Integration of supportive services to ensure holistic, sustainable outcomes for the homeless population.
Freya Estreller brings a combination of leadership, innovation, and community focus to her role, promising impactful contributions to DignityMoves' objectives.
