Freya Peng

Vice President. Chief Digital and Information Officer

Professional Overview
Freya Peng is a seasoned technology and digital transformation leader with extensive experience driving innovation and operational excellence in the consumer goods industry. As the Vice President and Chief Digital and Information Officer at 玛氏食品, she is responsible for spearheading the company's digital initiatives and overseeing its information technology strategy. Additionally, Freya serves as the Greater China eCommerce IT lead at Procter & Gamble, further leveraging her expertise in leveraging digital solutions to drive business growth.

Experience Summary

Current Role
As the Vice President and Chief Digital and Information Officer at 玛氏食品, Freya is responsible for leading the company's digital transformation efforts and ensuring seamless integration of technology across all business functions. She has played a pivotal role in modernizing the company's IT infrastructure, implementing cutting-edge enterprise systems, and driving the adoption of data-driven decision making. Under her leadership, the company has achieved significant improvements in operational efficiency, user experience, and competitive positioning.

Concurrently, Freya serves as the Greater China eCommerce IT lead at Procter & Gamble, where she oversees the development and deployment of digital solutions to support the company's online sales and marketing initiatives. She has been instrumental in developing robust e-commerce platforms, integrating advanced analytics, and optimizing digital customer experiences, enabling Procter & Gamble to enhance its market share and profitability in the rapidly evolving e-commerce landscape.

Career Progression
Freya's impressive career trajectory has spanned various leadership roles within the consumer goods industry. Prior to her current positions, she held senior IT and digital roles at leading multinational corporations, where she demonstrated her ability to drive large-scale digital transformations and optimize business operations through the strategic deployment of technology.

Academic Background
Freya holds a Master's degree in Computer Science from Tsinghua University, one of China's most prestigious institutions. Her academic background has provided her with a strong foundation in data analytics, systems architecture, and digital strategy, which she has leveraged to drive innovative solutions and achieve measurable business results.

Areas of Expertise

• Digital transformation strategy and execution

• Enterprise IT systems implementation and optimization

• eCommerce and omnichannel digital solutions

• Data analytics and business intelligence

• Cross-functional collaboration and change management

• Strategic planning and operational excellence

Professional Impact
Throughout her career, Freya has consistently delivered exceptional results, driving significant improvements in operational efficiency, revenue growth, and customer satisfaction. Notable achievements include:

• Spearheading the implementation of a cloud-based ERP system at 玛氏食品, resulting in a 25% reduction in IT maintenance costs and a 30% improvement in supply chain visibility

• Leading the development and launch of a personalized e-commerce platform for Procter & Gamble in China, which contributed to a 15% increase in online sales and a 20% improvement in customer retention

• Championing the adoption of advanced analytics and machine learning capabilities across both organizations, enabling data-driven decision making and optimizing marketing and sales strategies

Conclusion
Freya Peng is a seasoned technology and digital transformation leader with a proven track record of driving innovation and operational excellence in the consumer goods industry. Her extensive expertise in enterprise IT, e-commerce, and data analytics, coupled with her strong leadership and cross-functional collaboration skills, make her a valuable asset in her current roles at 玛氏食品 and Procter & Gamble. Freya is poised to continue building on her impressive career achievements and further cement her position as a trailblazer in the digital transformation of the consumer goods sector.