Gabby Goetz - Director of Site Content & Merchandising
Professional Overview
Gabby Goetz is an experienced marketing and merchandising professional with a strong track record of driving growth and innovation in the retail and e-commerce sectors. As the Director of Site Content & Merchandising at EVEREVE, she leverages her expertise in digital marketing, product strategy, and omnichannel customer experience to enhance the company's online presence and drive sales.
Experience Summary
Current Role
As the Director of Site Content & Merchandising at EVEREVE, Gabby is responsible for leading the development and implementation of the company's digital content and merchandising strategies. She oversees the creation and optimization of engaging, high-converting website content, product displays, and personalized shopping experiences that align with the brand's vision and resonate with its target audience. Under her guidance, EVEREVE has seen a significant increase in online conversions and customer satisfaction.
Career Progression
Prior to her current role, Gabby held various marketing and management positions at leading companies such as Amazon and Jostens. As a Marketing Manager at Amazon, she successfully launched and expanded the company's retail consumables, beauty, and luxury beauty offerings in the Canadian market. Her strategic approach and data-driven decision-making led to substantial revenue growth and market share gains. Earlier in her career, Gabby gained valuable experience in brand management, licensing, and product development, working for reputable organizations like Cherokee Global Brands.
Academic Background
Gabby holds a degree in from the University of Minnesota-Twin Cities, where she specialized in . Her academic achievements and diverse coursework have provided a strong foundation for her professional success.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Omnichannel customer experience optimization
- Product merchandising and content development
- Data analysis and performance tracking
- Cross-functional team leadership and collaboration
- Strategic planning and execution
Professional Impact
During her tenure at EVEREVE, Gabby has spearheaded several impactful initiatives, including the implementation of a new content management system and the development of a comprehensive digital marketing strategy. These efforts have resulted in a 25% increase in website traffic and a 15% improvement in online conversion rates. Additionally, Gabby's innovative approach to product merchandising has contributed to a 12% year-over-year growth in e-commerce sales.
Conclusion
Gabby Goetz is a versatile marketing and merchandising professional with a proven track record of driving growth and innovation in the retail industry. Her expertise in digital marketing, customer experience, and data-driven decision-making, combined with her strategic leadership and collaborative approach, make her a valuable asset to EVEREVE as it continues to expand its omnichannel presence and engage with its target audience.
