Professional Summary

Professional Overview

Gabby Smith is an experienced social media professional with a proven track record of driving impactful digital strategies and campaigns. As the Director of Social Media at Alo Yoga, she oversees the brand's social media presence, content production, and community engagement efforts, leveraging her deep expertise in the activewear and wellness industries.

Experience Summary

Current Role

As the Director of Social Media at Alo Yoga, Gabby is responsible for developing and executing the brand's comprehensive social media strategy across all platforms. She leads a team of social media managers and content creators, ensuring the seamless delivery of engaging, high-performing content that resonates with Alo's growing audience. Under her leadership, Gabby has driven significant growth in Alo's social media following and influenced the brand's overall digital presence and customer experience.

Career Progression

Prior to her current role, Gabby held various social media management positions, including Senior Social Media Manager at Alo Yoga, where she oversaw the brand's social media strategy for both Alo and Alo Moves, and Lead Social Media Manager at Digital Media Management, where she managed social media campaigns for a diverse client portfolio. Gabby's early career experience includes roles at Red Bull Media House, Surf Air, and MullenLowe U.S., where she honed her skills in content creation, community management, and data-driven performance optimization.

Academic Background

Gabby holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Social media strategy and execution

• Content creation and curation

• Community management and engagement

• Data analysis and performance optimization

• Influencer marketing and brand partnerships

• Activewear and wellness industry expertise

Professional Impact

Throughout her career, Gabby has consistently delivered measurable results for her clients and employers. At Alo Yoga, she has spearheaded innovative social media campaigns that have contributed to the brand's growing popularity and increased customer loyalty. Gabby's ability to leverage data-driven insights to inform her strategies has enabled her to consistently exceed key performance indicators, such as follower growth, engagement rates, and e-commerce conversions.

Conclusion

Gabby Smith is a dynamic and results-driven social media professional with a passion for building engaging digital experiences. With her extensive industry expertise, strategic mindset, and proven track record of success, she is poised to continue driving impactful social media initiatives that contribute to the growth and success of Alo Yoga.