Gabriel Marcial

Chief Marketing Officer

Professional Overview

Gabriel Marcial is a seasoned marketing executive with over a decade of experience driving growth and digital transformation for leading consumer brands. As the Chief Marketing Officer at Oats Overnight, he is responsible for developing and executing the company's integrated marketing strategy to accelerate brand awareness, customer acquisition, and revenue growth.

Experience Summary

Current Role

As the Chief Marketing Officer at Oats Overnight, Gabriel is responsible for overseeing all marketing functions, including brand strategy, digital marketing, content creation, customer acquisition, and retention. He has implemented innovative marketing initiatives that have resulted in a significant increase in website traffic, social media engagement, and new customer acquisition. Under his leadership, Oats Overnight has expanded its customer base and solidified its position as a leading player in the healthy breakfast food industry.

Career Progression

Prior to joining Oats Overnight, Gabriel served as the Chief Marketing Officer at Thesis, where he led the company's rebranding and digital marketing efforts, resulting in a 35% increase in website traffic and a 25% uplift in online sales. Before that, he held the role of SVP, Growth at Our Place, where he spearheaded the company's expansion into new markets and channels, driving a 40% year-over-year growth in revenue.

Earlier in his career, Gabriel held various marketing leadership positions at Away and THINX, where he developed and implemented successful customer acquisition and retention strategies, leading to significant growth in customer base and revenue. He has also served as a Digital Marketing Instructor and an Expert-In-Residence at General Assembly, sharing his expertise with aspiring marketers.

Academic Background

Gabriel holds a Bachelor's degree in Marketing from the University of California, Los Angeles (UCLA), where he graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing, including SEO, SEM, social media, and email

• Customer acquisition and retention

• Brand strategy and positioning

• Data-driven decision making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Gabriel has consistently delivered measurable results for the companies he has worked with. His ability to identify and capitalize on emerging market trends, coupled with his data-driven approach to marketing, has enabled him to drive significant growth and profitability for the brands he has represented.

Conclusion

With his extensive experience in the consumer goods and e-commerce industries, Gabriel Marcial is a strategic marketing leader who excels at developing and executing integrated marketing strategies that drive customer engagement, revenue growth, and long-term brand success. His proven track record of delivering measurable results makes him a valuable asset to any organization seeking to accelerate its digital transformation and market leadership.