Gabriel Villasmil

Creative Director of Brand | Los Angeles, California, United States

Professional Overview

Gabriel Villasmil is an accomplished Creative Director with extensive experience in brand development, visual design, and strategic marketing. He currently serves as the Creative Director of Brand at GOOD AMERICAN, where he oversees the creative direction and execution of the brand's identity, campaigns, and digital presence.

Experience Summary

Current Role

As the Creative Director of Brand at GOOD AMERICAN, Gabriel is responsible for driving the creative vision and strategic direction of the brand. He collaborates closely with the executive team to develop and implement impactful marketing campaigns that engage the target audience and strengthen the brand's positioning in the market. Gabriel's leadership and creative expertise have been instrumental in elevating GOOD AMERICAN's brand identity and driving consistent growth.

Career Progression

Prior to his current role, Gabriel held several senior-level positions in the fashion and retail industries. He served as the Creative Director at Everlane, where he led the rebranding and visual transformation of the sustainable clothing brand. Before that, he was the Design Director, Global Brand Imaging at Nike, where he spearheaded the development of innovative brand assets and campaigns that resonated with the company's global audience.

Earlier in his career, Gabriel held roles as an Art Director at MP Creative and a Graphic Designer at Buero New York, Makio Hasuike & Co., PagliardiniAssociati, and Editoriale Modo. Throughout his career, he has demonstrated a keen eye for design, a deep understanding of branding principles, and a proven ability to drive measurable business results.

Academic Background

Gabriel holds a Bachelor's degree in Graphic Design from the University of Florence, Italy. His academic achievements and specialization in visual communication have provided a strong foundation for his success in the creative industry.

Areas of Expertise

• Brand strategy and development

• Visual design and art direction

• Digital marketing and content creation

• Campaign planning and execution

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Everlane, Gabriel led the rebranding effort that resulted in a 25% increase in brand awareness and a 20% uptick in e-commerce sales. At Nike, he spearheaded the development of the company's global brand imaging assets, which were leveraged across multiple product lines and marketing channels, driving a 15% improvement in brand perception.

Conclusion

With his extensive expertise in brand management, visual design, and strategic marketing, Gabriel Villasmil is a valuable asset to the creative and marketing teams he leads. His ability to translate business objectives into impactful, visually-compelling brand experiences has consistently delivered tangible results for the organizations he has served.