Gabriela Cerda
Regional Sales Director
Professional Overview
Gabriela Cerda is an accomplished sales and marketing professional with over 15 years of experience in the cosmetics industry. As the Regional Sales Director at Hourglass Cosmetics, she leverages her deep understanding of the industry, strong client relationships, and proven leadership skills to drive sales growth and market expansion across the Central USA region.
Experience Summary
Current Role
Gabriela has served as the Regional Sales Director at Hourglass Cosmetics since 2023. In this role, she is responsible for developing and executing strategic sales plans to achieve regional revenue targets. She leads a team of sales representatives, provides comprehensive training and support, and fosters strong partnerships with key retailers and distributors. Under her leadership, the Central USA region has consistently exceeded sales goals and gained significant market share.
Career Progression
Prior to her current role, Gabriela held various positions at Laura Mercier Cosmetics, where she demonstrated her versatility and career growth. She started as an Account Executive in the Chicago Midwest region, progressing to Regional Sales Manager for the Sephora Division, and then transitioning to the role of Global Makeup Artist and Trainer. In these roles, Gabriela showcased her ability to drive sales, provide exceptional customer service, and develop innovative training programs that enhanced the brand's presence and visibility.
Academic Background
Gabriela holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated with honors.
Areas of Expertise
- Strategic sales and marketing planning
- Retail account management and relationship building
- Team leadership and performance coaching
- Product education and training program development
- Cosmetics industry trends and market analysis
Professional Impact
During her tenure at Hourglass Cosmetics, Gabriela has been instrumental in driving the brand's expansion in the Central USA region. Under her leadership, the region has consistently achieved double-digit year-over-year sales growth, and she has been recognized for her contributions to the company's overall success. Gabriela's expertise in sales strategy, customer relationship management, and team development has been pivotal in positioning Hourglass Cosmetics as a leading brand in the industry.
Conclusion
Gabriela Cerda's extensive experience, strong industry knowledge, and exceptional leadership skills make her a valuable asset to Hourglass Cosmetics. Her commitment to driving sales growth, fostering client relationships, and developing high-performing teams positions her as a respected professional in the cosmetics industry.
