Gabriela Goldenstein, CMO
Professional Overview
Gabriela Goldenstein is a seasoned marketing executive with over a decade of experience driving brand growth and digital transformation across the retail, financial services, and sports industries. As the current Chief Marketing Officer at Terminal BTG Pactual, she leverages her expertise in brand strategy, digital marketing, and data-driven decision-making to propel the company's market presence and revenue growth.
Experience Summary
Current Role
As the CMO at Terminal BTG Pactual, Gabriela is responsible for leading the company's global marketing efforts, including brand positioning, digital marketing, and customer acquisition strategies. Under her leadership, the marketing team has successfully launched several high-impact campaigns, resulting in a 25% increase in website traffic and a 20% boost in new customer sign-ups. Gabriela's strategic vision and data-driven approach have been instrumental in elevating Terminal BTG Pactual's brand recognition and positioning it as a market leader in the fintech space.
Career Progression
Prior to her current role, Gabriela held several senior marketing positions at leading organizations. As the Vice President of Worldwide Marketing at dLocal, she was responsible for driving the company's global expansion and positioning it as a leading cross-border payments provider. During her tenure, she led the development and execution of integrated marketing campaigns that contributed to a 35% increase in revenue. Before that, Gabriela served as the Head of Global Marketing at EBANX, where she spearheaded the company's brand transformation and digital marketing strategy, resulting in a 40% growth in customer base.
Gabriela's earlier career experience includes roles as a Senior Brand Planner and Senior Brand Marketing Manager at Nike, where she honed her expertise in brand strategy, consumer insights, and campaign development. She also held an International Business Development Executive position at the Rio 2016 Organizing Committee for the Olympic Games, where she played a key role in securing global sponsorships and partnerships.
Academic Background
Gabriela holds a Bachelor's degree in Business Administration from the University of Sao Paulo and a Master's degree in Marketing from the Fundação Getulio Vargas. Her academic achievements include being recognized as the top student in her class and receiving several scholarships and awards for her outstanding academic performance.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and e-commerce
- Data-driven marketing analytics
- Customer acquisition and retention
- Global expansion and market entry
- Integrated marketing campaign development
- Sponsorship and partnership management
Professional Impact
Throughout her career, Gabriela has demonstrated a track record of driving measurable business impact through her strategic marketing initiatives. Her work has been recognized by industry peers, with her campaigns receiving multiple awards and accolades. Gabriela is also an active contributor to the marketing community, serving as a guest speaker at industry events and sharing her insights through thought leadership articles.
Conclusion
Gabriela Goldenstein is a seasoned marketing executive with a proven ability to elevate brand visibility, drive revenue growth, and spearhead digital transformation. Her diverse experience, data-driven approach, and strong leadership skills position her as a valuable asset to Terminal BTG Pactual as the company continues to expand its reach and solidify its position as a market leader in the fintech industry.
